That is why more and more emphasis is placed on having an active and highly visible presence on the internet in the field of real estate companies. And this is where getting a website is not enough; you need a website that reaches out to your local customers. An optimized website with targeted SEO will help you set up a market presence in the sphere of real estate and gain leads and customers. Now, let us consider the ways in which the peculiarities of the website construction, key SEO activities, and basic and exclusive marketing strategies will bring benefit to the real estate company.