The New Enrollment Office…Entrepreneurial Start-up
                     THE NEW ENROLLMENT 
OFFICE…ENTREPRENEURIAL 
START-UP
ENROLLMENT MANAGEMENT – DARTMOUTH ASSOCIATES
DIRECTORS OF ENROLLMENT MANAGEMENT
Directors of Enrollment Management must treat their offices as their own business and commit to doing what 
ever it takes to make it thrive. This includes 12 hours a day, 6 to 7 days a week if this is what it takes.
Particularly, if you have recently taken over an office that is struggling. It is your job to first create a static 
business plan that will achieve your current and future goals. Starting with your own Vision and Mission 
statement that will guide you in your evolution… as the CEO you must be good at everything: Staffing, 
marketing, infrastructure, physical space, your unique selling proposition’s, trends, the SWOT analysis of your 
school and that of the competition, training, politics,  technology, pricing, advertising, conventions, key 
vendors, key indicators, time lines, logistics, breakeven costs, customer profiles, and sales procedures. If you 
have some discrepancies learn what is necessary quickly.
DIRECTORS OF ENROLLMENT MANAGEMENT
• Through your plan, you must also analyze every procedure, risk and contingency that will 
affect your ability to recruit, matriculate and retain students from the widest universe of 
knowledge.  Your recruiting business must be profitable as it is likely that the school depends 
on over 90% of the budget from your business…there are no options. Gone are the days of 
relying on just  educational workshops. You must pursue the best practices of recruiting from 
industries around the world in both the profit and non profit world. You must truly be a 
student of the game through what you read, listen to and the people you associate with.
• Particular, forge strategic partnerships with other successful recruiting offices and leaders of 
business, not just in education but everywhere. Develop a group of trusted advisors both at 
the institution and beyond, who can give you sound advice  Having  lament sessions with 
other offices about the lousey trends in the economy, international recruiting and your 
budget are a waste of time. Successful entrepreneurs develop effective  strategies that 
productively leverage their use of time throughout day and year. If an investment of your 
time or money is not advancing your business then it is ill advised.
DIRECTORS OF ENROLLMENT MANAGEMENT
• For example, a particular activity that I feel has minimal return because it is not 
usually planned to accomplish goals with specific outcomes is travel. If there are not 
measurable, minimum outcomes attached  to professional conventions or recruiting 
fairs, then there is a good chance they are a waste of time. So many offices offer 
this ill planned activity as productive work..it is usually not.
• The point is that Directors must look at every dollar spent as having a positive return 
on investment, Therefore, if offices want to ensure this approach, you will start with 
a strategic plan for recruiting that dovetails with that of the institution.Lastly, as the 
leader, Directors must keep mentally sharp if you want to maintain a consistent 
level of productivity.  Crucially, you must follow a regular routine of exercise, eating 
habits and wellness mindset to keep you life in balance. Again, as a student of the 
game of life, you must  make  health part of your personal regime.
REFERENCES
 https://www.dartmouthassociates.com/the-new-enrollment-officeent
repreneurial-start-up/
Thank You