What is the role of social media - Thriving Lotus
                     Welcome to 
Thriving 
Lotus
What is the role of social media?
    Today, social media has a big impact on our 
lives. Any information is simply a button press 
away from us. Everything that has been very 
greatly extended has both advantages and 
disadvantages. Social media has enormous 
power and has an impact on every person. 
Today, it is difficult to picture our lives without 
social media, and we pay a price for overusing 
it. The impact of social media on society at 
large is a hot topic of discussion. While some 
see it as a blessing, others see it as a curse.
                         World wide data
 Number of people using social 
media- 3.6 billion
 Social Media usage rate – 49%
 Average time spent by internet users 
on social media 144 minutes per day
    Social media is used by billions of people worldwide to 
connect and share information. Social media gives you 
the personal freedom to interact with loved ones, learn 
new things, explore new interests, and be entertained. 
Social media is a channel of communication that uses 
the internet. Users can engage in conversations, share 
information, and produce content for the web via social 
media platforms. Social media can take many different 
forms, including blogs, microblogs, wikis, social 
networking sites, photo and video sharing websites, 
instant messaging, podcasts, widgets, virtual reality, 
and more.
    On a professional level, you can use social 
media to broaden your knowledge in a 
particular field and build your professional 
network by connecting with other 
professionals in your industry. At the company 
level, social media allows you to have a 
conversation with your audience, gain 
customer feedback, and elevate your brand. 
When used properly, social media can be a 
valuable addition to a department's 
communications strategy.
    The Office of University Communications and 
Marketing has created the following 
introduction to social media since many 
workers have shown a desire to create and 
maintain a social media presence in both 
personal and professional capacity. Join our 
Social Media Course in Seattle to learn how 
to plan, publish, monitor, and execute 
marketing campaigns and unleash your career 
as a Digital Marketer. Learn why it’s important 
for Digital Marketing to build a brand.
 Thank 
you !!!