The Next Ideas Robert Ancill
                     The Next Idea's Robert Ancill
A restaurant is a real, active company. 
Food is the product, but staffing and 
management also have a human 
element. To provide the emotional 
experience that keeps customers 
coming back time and time again, 
both must work in unison. Robert 
Ancill is regarded as one of the top 
restaurant consultants in the world and 
is a recognised expert on restaurants 
both domestically and globally. 
The Next Idea, a high-energy, innovative worldwide restaurant consulting and management 
group specialised in new restaurant concepts, re-positioning, cost effectiveness, restaurant 
franchising, strategy, and international growth, was co-founded by Ancill, who also serves as its 
CEO. Robert Ancill explains, "We're not the typical consultant. We won't merely release a report 
and wish everyone a good day. We go much further. Although food handling and staff training 
are important to us, presentation, atmosphere, and the overall experience—including the 
visuals, menu, uniforms, and staff-to-guest interactions—are actually what matter.
The Next Idea has managed the global 
opening of over 89 new brands and 
800 restaurants and cafés, ranging 
from fine dining to quick casual. 
According to Ancill, a large part of The 
Next Idea's success may be due to its 
distinct, human data-driven 
methodology. We frequently think that 
the client is more knowledgeable 
about their industry than we are, 
according to Ancill. 
"When they ask us to, we'll provide education. Data will be used to support our assertions. 
Some may argue that it is education, while others may argue that it is simply performing your 
job. That's how The Next Idea thinks, either way. The capacity to translate facts into tactical 
strategy is a more human skill than analysis, even though The Next Idea excels in this area.
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