\Online/Digital Education is the new e-commerce business
                     Online/Digital Education is the new e-commerce 
 business
toggloid.com/blog/online-digital-education-is-the-new-e-commerce-business/
August 15, 2020
Reading Time: 4 minutes
“Zach has exhibited his capabilities, way better than in his school days, before this  
lockdown”. Says Zach’s mother who is so elated with the fact that she can track her  
son’s academic progress on her own phone. He is able to move ahead at his own pace.  
Zach says, “At school, I was always left behind, I was the dumbest guy in my class, but 
 now I am at 2nd position on our school leaderboard when it comes to weekly  
assessments, thanks to this online educational platform.”
Globally, over 1.2 billion students are sustained by online educational websites and 
 platforms. If education seems less, even examinations are being held online where  
students are able to give their exams comfortably from their homes.
The online education market has always been there, but it was not until 2020  
(courtesy: lockdown) when it revealed its true potential. If you really dream to start  
this venture someday, then once in a lifetime opportunity has arrived! Before starting  
though, you should plan out everything and these tips may help you in shaping your e- 
 commerce journey.
Which path to choose?
Are you going to have progress-as-per-your-pace type platforms like Coursera, Udemy,  
etc, or a fully-fledged school-like system offering live lectures, tutorials, assessments  
and so on. Well, it totally depends on the audience you are targeting at. Professional job
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workers looking to enhance their skills opt for digital education which they can  
complete flexibly, anytime they want, while a school going kid can have a structured 
 plan for when and what to study as per their comfort and capability.
Make it as effective as possible
If your digital education business model targets younger audiences then make sure to  
make your platforms as flashy and interactive as you can since they are easily distracted 
 and can’t focus on one thing for a very long time.
Even BYJU’s chief operating officer says that ‘clever integration of games and studies  
for kids makes them more motivated and interested in studies, making them truly fall in 
 love with learning.’
Not sure how to give your business the face it deserves? Don’t worry, we, the people at 
 Toggloid.com, can handle it.
Commitments and offers
No matter how good your record or expertise maybe, at the end of the day, customers  
really look for maximizing benefits with pocket-sized investments. Appealing offers and 
 subscriptions can do just that. Also, if you have faculty with record-breaking teaching  
experience and success, advertisements can prove to be beneficial too.
Do a lot of research for your market level competitors. Take their demo courses and
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classes to see where are they lacking and that should be handled by your own courses. 
 For this, you can go with the UVP (Unique Value Positioning) strategy which can  
differentiate your brand from rivals. For UVP, our brand should answer these:
What are the benefits? 
 How will they help?
Who will they help?
For getting to know your customers closely, make sure to connect with them via email 
 subscriptions, surveys, etc.
Location plays a major role
The regions that your business will cover play a major role in your profit earnings too. 
 As per OCED’s data, 25% of children in the US do not have access to the internet and  
computers, so they purely rely on schools for education. Covering those areas is not  
going to be much fruitful.
Hence, it is advised to cover those locations where excellent internet bandwidth is  
available since more number of customers would be able to connect with your platform 
 easily.
Building a customer base
Once you’ve acknowledged the market and planned all the strategies and tactics, it’s  
time to start fabricating your customers. Without an audience, it is very difficult to sell 
 your products. Social media can help you achieve just that. Suppose, you have 10,000
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followers on Instagram, Twitter, or Facebook, then your posts having new promotional 
 offers and courses will probably be seen by at least a thousand people and so you’ll get  
new customers.
Remember, it’s a lot cheaper to acquire an old customer than a new one. To buy your  
customer’s loyalty you have to provide them valuable knowledge which will help them 
 acquire success. Keep this in mind while planning and designing your courses.
EPILOGUE
Studies show that students are able to retain 40-50% more knowledge which is greater 
 than the classroom. This is due to the fact that the curriculum is in the hands of the  
students. They can design it any way they want.
As per stats, MBA, Business Analytics, Digital marketing, and programming courses are  
very popular in India. Hence, they are offered by digital education companies  
exclusively.
No doubt, this is the best opportunity to establish your online education business. A lot 
 of students are relying on these platforms. Keep in mind though, whatever you will  
build, is going to impact your customer’s/student’s future in some way or the other. A  
higher rate of customer satisfaction means more number of customers.
And we don’t have one doubt in helping you achieve that. Toggloid is known as the best  
in what it does and our client base says it all.
For any new projects, ideas, queries, or whatnot! Feel free to contact us.
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