BEST DIGITAL MARKETING TRAINING INSTITUTE IN BANGALORE
                     VIDEO  
MARKETI
G
NIDMINDIA.COM
A LITTLE  Video marketing isn't 
a new  tool. It has 
been around  since the 
HISTORY 1940s when the  first video commercial ran  
on a New York TV 
station  during one of 
the Yankees  games.
Fast-forward 65 years 
to the
appearance of 
YouTube. It  took 
Google less than a year 
 to realize the utter  
importance of videos 
in  marketing
Benefits  Video marketing is the use of video to  raise awareness, create 
engagement,  and drive sales. 
It’s a part of digital  marketing, 
of Video albeit a massive one, and  overlaps with content marketing.
 
MaHigherr  keti Better Search 
conversion Engine  Rankings
ngratesImproved Better 
Customer  ROI
Connection
Fun facts about 
video  marketing Around 33% of  72% of internet  
online activity users learn about 
is  spent a  product through 
watching   videos.
videos.
Videos generate 92% of video  
300%  more traffic to marketers say they've 
a site  than other  gotten a good ROI  
content  formats. from video marketing
Video marketing statistics
Statista  projects that the number  
of  Internet users who watch
sdtorweanmloiandged vidoero at least once per 
 monthwill  reach nearly3.5billion  Not
worldwideby2023. only isthe
number of digital video viewers  
continuously increasing, but so is the  
amount of time spent watching videos.
Few types of 
videos  used 
1.Brand videos: Theisen video s build awareness of your company’s brand, mission, products, and  services.
2.Livestream: Live videos are an eye-catching, dramatic way to get the viewer’s attention, often 
using a behind-  the-smcenes foarmatr, intekrviewes, and demonstrations.3.Personalized message videos: Nothing drives engagtemientn moreg than making the customer feel 
special, and  personalized videos provide a means for the business to reach out to a customer to 
answer a question or make a  recommendation.
4.How-to videos: These videos not only teach your audience how to do something new, 
but it alsohelps  viewers gain an understanding and appreciation of your business.
How to build  
Video
Marketing  
Strategy
Start with your video goals
Maintain a realistic 
budget  Find your 
target audience
Figure out what story 
you want to tell
Keep creative requirements 
in line  Stick to your timeline
Start with your 
video goals
AWARENES CONSIDERATIO DECISIO
S N N
How do I know if 
my  video is 
successful
At Lemonlight, we’re picky about 
our  metrics for success. We 
love viral videos  with tons of 
views, but honestly? We’re  more 
interested in videos that deliver  
results. A million views looks 
good on  paper, but might mean 
zilch for your  bottom line. We 
encourage you to adopt  this 
results-first frame of mind.
Questions? 
EMRAIL each Out
NIDM INDIA@G M AIL.C O
M
WEBSITE
WWW.NIDMINDIA.COM
CALL US
+919611361147