Build A Brand Equity with Digital Marketing
                     TTDigitals India
Build A Brand Equity with Digital Marketing
 Brand equity is referred to the worth of a brand or it can be simply 
understood as the value of the brand name.  As consumers all over 
the world are more attracted towards well-known brands in 
comparison to lesser-known brands, the name of the brand can 
generate more revenue simply by its recognition. Brand equity 
affects the consumer’s awareness about the brand features and 
associations which in turn impacts the perceptions of buying. 
According to study and experiments, a strong and we’ll known brand 
name works as a very positive signal of product quality for less 
informed buyers, as they intend to opt for new products with more 
brand value.
 Brand equity plays a vital role in determining the price structure and 
the companies get an opportunity to charge the price afterwards 
accordingly. It is important to know the concept of brand equity in 
order to understand the competitive dynamics and price structure of 
the business. In Industry markets the competition is mostly based on 
the difference in product performance. Branding Agency Firms 
which charge extra premium than others reflect the brand equity of 
reputed manufacturers.
 Brand equity is hard to quantify, many experts have developed tools 
in order to analyze this asset, but there is no actual measure of it. 
Although quantitative brand equity can measure numerical values 
such as profit margins, market share, growth rates etc, it fails to 
determine the qualitative elements such as reputation, associations 
of interest etc. Digital marketing is basically the marketing technique 
that utilizes internet and online digital technology such as desktop 
computers, mobile phones and other digital media as well as 
platforms to advertise and promote products and services.
Brand Equity with Digital Marketing
 With the surge of advanced technology and internet facilities there 
has been a change in the way brands and businesses used to 
promote their products and services in order to grow. As digital 
platforms have become an integral part of the population  as 
people are using digital devices more often. The potential of digital 
marketing is immense, in order to exploit that business firms have 
now introduced digital marketing campaigns.
 
 Search engine optimization ( SEO) and search engine marketing 
( SEM), content marketing, influencer marketing, content 
automation, data driven marketing, e-commerce marketing, social 
media marketing are some of the major digital marketing tools used 
by businesses in order to attract more customers and grow.
 One of the major objectives of digital marketing is to raise brand 
awareness, to the extent where customers and the general public 
will be familiar with the brand. Brand awareness is one of the main 
dimensions of brand equity, which is considered to be an important 
factor impacting consumers’ buying decisions. 
 Enhancing brand awareness is crucial in digital marketing because of 
its impact on brand image and customer decision making.
 According to recent trends businesses and digital marketers are 
promoting brand awareness, investing more on developing brand 
recognition. Influencer marketing is very popular nowadays, which 
involves famous and identified individuals with big social media 
numbers. Brands are paying money to these influencers to promote 
their products which helps in creating brand equity and overall 
growth.
        
                       THANK YOU