Uploaded on Aug 5, 2022
Is A Career In Digital Marketing Worth It? Have a look at blog to know more.
Is A Career In Digital Marketing Worth It
Is A Career In Digital Marketing Worth It?
Digital marketing is the aspect of marketing that uses digital technology like
the Internet to promote brands and services. This can take many forms,
including display ads, online marketing, social engine marketing, social
media traction, and paid ads. Given the increasing importance of digital
marketing in creating promotional content nowadays, careers in digital
marketing are one of the fastest-growing and most sought-after fields.
Prospects of a career in digital marketing
There are many factors one takes into account before deciding on a career
path; similarly, while embarking on digital marketing, people have
apprehensions as well. But many factors make pursuing a career in digital
marketing attractive and logical.
Viability
The field of digital marketing shows signs of growing at a rate of 25-30%
annually without any signs of slowing down. This is because of the growing
importance of the internet in every facet of our lives.
Multinationals spend a good amount on driving up their brand through
digital marketing. Companies appealing to a younger target audience pay
even more, like Zomato, which constantly finds newer ways of interacting
with their customers to increase brand visibility through digital marketing.
Digital marketing is here to stay and not a career path that will become
irrelevant in the coming years, as many fear.
Career Growth
There is a notion that the field of digital marketing comes with little upward
mobility, but that is not true at all. There is a structure, a hierarchy, and the
correct way of doing things in every workplace. Though digital marketing is a
newer field and has relatively fewer structures, it effectively means more
roles and opportunities for improvement for those engaged in digital
marketing.
With new platforms and features coming up in the digital space, this opens
up positions to target and work on these newer digital platforms and areas,
thus opening up more career opportunities for digital marketers.
Demand
The demand for digital marketing is only set to increase, with new types of
digital platforms coming up every day. According to the
Bureau of Labor Statistics, the demand for jobs in the marketing sector is
set to increase by 10% by 2030, which is higher than in other professions.
Companies are looking for highly qualified and competent workers to help
them rise above their competition. In fact, those engaged in digital
marketing have a fairer job prospect compared to other professions.
Bottom line
While many institutes offer digital marketing courses, not all of them provide
a hands-on experience encompassing all facets of digital marketing and
giving students a promising career in digital marketing.
Contact TTDigitals, the platform that offers the
best digital marketing courses in Pune, ranks number one in the Google
search engine. Not only do we provide in-depth knowledge of the tools,
techniques, and methods required in digital marketing, our course teachings
borrow from the operation of our digital marketing company in Pune with
more than 30 years of experience, handling 200+ projects.
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