The Best Free Digital Tools And Software To Have On Your Digital Marketing Stack
                     THE BEST FREE DIGITAL TOOLS AND 
SOFTWARE TO HAVE ON YOUR DIGITAL 
MARKETING STACK: TTDIGITAL�S PICK OF 
THE WEEK
THE BEST FREE DIGITAL TOOLS AND SOFTWARE TO 
HAVE ON YOUR DIGITAL MARKETING STACK: 
TTDIGITAL�S PICK OF THE WEEK
Digital Tools
If you’re a digital marketing agency, a company handling your marketing, or even a 
graduate looking for a career in digital marketing, knowing what tools and software to 
have on your marketing stack can be detrimental to your digital marketing efforts. 
A marketing stack is a combination of all the tools and software used to execute a 
marketing campaign and support all your marketing strategies. If you’re currently 
handling digital marketing for a large company with the resources, you might see a 
predetermined stack. Such companies usually spend a lot of resources on procuring 
marketing tools. 
However, if you’re nowhere around such companies, there’s no need to worry. There is 
an abundance of free marketing tools that digital marketing companies in Pune swear by. 
Experts across many platforms enjoy using these free tools as well because, in all 
honesty, they’re pretty effective and reliable. 
The Best Free Digital Tools and Software To Have on your 
Digital Marketing Stack 
This article explores some of the best email, social media, and SEO marketing tools for 
free. If you’re a beginner especially, getting acquainted with these tools can be very 
helpful for you in the long run, according to the best digital marketing company in India. 
Buffer for Social Media Scheduling 
Social media marketing requires consistency and schedule way ahead of time for all 
social contracts. Buffer is one of the best time-saving tools which handles social media 
scheduling. The free plan on Buffer allows you to connect one profile from each 
network/social media platform and schedule ahead up to 10 posts per platform! 
With Buffer, you can also keep tabs on how your posts fare on social media and review all 
social media updates with ease. 
Canva for Design
Canva has become a very famous platform that is not limited to digital marketing 
alone. Canva creates images for social media, graphics for blog posts, and manages 
visual elements used for marketing. Canva has optimized sizes with built-in templates, 
making it super efficient to create pictures for any social media platform. 
Pablo is another excellent alternative that can be used by marketers explicitly for 
Twitter-specific images. Canva, however, has templates for Pinterest, Twitter, Facebook, 
Instagram, and more! 
Google Analytics for Analysis of Marketing Effort
Google Analytics is a gem for most digital marketers, as it does pretty much all the 
analyzing for you in terms of tracking website traffic. It holds a mammoth amount of 
data, of which most is given for free. You can also use google analytics to see traffic 
from different social media networks. 
You can figure out the engaged reading time of users on average, individual reading 
time, who’s on your site right now, and much more! With Google Analytics, you can 
launch precise campaigns and improve your SEO efforts as well. 
MailChimp for Email Marketing: 
Amongst all marketing strategies, email marketing is considered to show the highest 
ROI. MailChimp is a free tool that allows you to capture a customer’s email address, 
grants media storage, engages mail owners with auto responders, enables drip 
champions, analyses CTR’s, clicks, opens, and offers premium design email templates! 
MailChimp also grants integration with apps like Google Analytics and other social 
media platforms, giving you much higher control of your email marketing. 
Open Site Explorer for SEO: 
Open Site Explorer is a beautiful tool for keeping track of your domain and page 
authority. It also checks your links, the volume you’re getting, and from what source 
they’re coming. The software is an excellent tool for ensuring you only have the highest 
quality outbound links on your website. 
You can also use these tools to determine your authority score and compare your site 
with your competition. The free version grants you up to 3 reports on competition per 
day.  
HubSpot Marketing for Lead Generation:
 
HubSpot Marketing allows digital marketers to generate email leads from websites 
with a free pop-up tool. You can gain a lot of helpful insight into your potential 
customers from this software. The pop-up tool helps you gather email ids from your 
website and provides you with crucial data points. 
Apart from this, if you want to check which pages are converting at the highest rates 
and which aren’t converting leads, the tool helps you establish this.
WordPress for Landing Pages: 
For small to medium companies running their website or even blog on word press, the 
fastest and most effective means of setting up a landing page would be to use 
WordPress. It is an excellent tool for creating an entire website, a blog page, or just a 
landing page. 
Curtain plugins can help you optimize the use of WordPress, like hiding the content on 
your sidebar for particular pages, optimizing the look of your page, and so on. 
Why Learn to Use Free Tools? 
If you want to work in the best Social Media Marketing Company in India, you’ll need the 
right skills and knowledge. In that case, it is essential to know how to have a solid 
marketing stack that enables you to manage all your efforts thoroughly and precisely. 
Using free tools can give you enough flexibility to learn on the job and automate specific 
processes to make your task easier. If you’re looking to learn and develop your skill sets 
in Marketing tools, TTDigital’s is the place for you. The online digital marketing program 
empowers aspirants with hands-on learning about numerous tools and software, 
including many of the tools mentioned on the list and many outside. If you want to take 
up a course to learn how to use these tools to obtain maximum results, enroll in one of 
the digital marketing courses today.