Service Marketing - 100% More Efficient With Digital Channels
                     Service Marketing - 100% More Efficient With 
Digital Channels
Service Marketing - 100% 
More Efficient With Digital 
Channels
Service Marketing in Digital Ways - The service sector has become 
the fastest developing in many national economies and contributes to 
the overall GDP and employment in most developed countries. The 
world is shifting steadily towards a service economy, where you can get 
almost anything done with a few taps on your phone, and all sectors, 
including health, education, and art, are adopting the post-industrial 
mindset of offering value conveniently to consumers. The service sector 
is increasing exponentially due to technological advancements.
What is service marketing?
Service marketing is when one markets completely or partially intangible services, which are sold 
to the customer who needs the time, experience, skill, strength, and resources offered by the 
service provider. This can range from manual labour, personal services like laundry, grooming, 
etc., or professional knowledge-based services like accountancy or legal advice. 
Sometimes, service goes hand in hand with a tangible product offered by the seller - for instance, 
Dunzo and Swiggy both have home delivery services for groceries, food, and medicine, but the 
services are marketed in unique ways to set the brands apart.
The relevance of service marketing today
Service marketing is more important today than ever, considering how most services are 
undergoing mass digitisation, allowing consumers to outsource several operations to third-party 
service providers. With more startups focusing on offering innovative services, the market has 
become highly competitive. 
How service marketing works
Marketing in any context requires attention to detail to maximise customer satisfaction and the 
organisation's profits. There are six Ps you need to focus on within service marketing - the 
product, the price, promotions, the physical evidence for the intangible service, the people 
involved, and the whole process. A detailed analysis of this will give an idea of how to market 
the service.
Marketing can be done using the physical evidence of the intangible service by testimonials of 
the customers utilising the services. The idea is to make the service seem necessary and 
promise maximum quality. Creating pleasant associations in the potential pool of customers and 
ensuring that your brand has a significant online presence can increase your returns.
Service marketing and digital marketing 
With the sheer amount of advertisements that the average netizen sees online daily, it isn't 
easy to make your brand stand apart without efficient service marketing. Raising brand 
awareness and offering genuine value to the customer is key. The most efficient way to do it 
these days is through digital marketing.
Having a digital analytics team to keep track of customer behaviour, perception, and 
expectation can help you make intelligent choices for digital marketing. Knowing your customer 
can help you market your service better. This is why many companies have chosen to outsource 
their digital marketing to reputable firms like TTDigitals.
TTDigitals - Pros at service marketing
TTDigitals is one of the leading digital marketing company in pune that offers the complete 
package - with SEO, email marketing, and website development under their belt, they fully 
understand what it takes to create a successful service marketing campaign. Not only will they help 
you develop a digital strategy, so that customer centricity and holistic marketing are prioritised, but 
also help you come up with responsive and creative designs that are audited and tested before it 
comes to you. Optimise and analyse your service marketing today with TTDigitals!