Generating Leads with LinkedIn
                     Generating Leads with 
LinkedIn
D A T E  –  2 8 - 0 6 - 2 0 2 2
Why Leads are Important?
 It is critical for a Business to generate leads in order to succeed. Most 
firms will lack the sales and consumer base necessary to develop 
without leads. Customers are fickle, so companies can’t count on their 
instincts. They must use strategies in order to attract the types of 
consumers they wish to have.
 Without such a strategy, a company will be unsure as to what kind of 
people it should be targeting – and without this identity, most 
companies will have trouble generating leads.Typical businesses need a 
constant influx of potential clients to maintain their success.
Why to Focus on LinkedIn?
 LinkedIn is the largest professional network in the world. The site is a 
great fit for businesses, not only to promote themselves but to establish 
connections and build relationships. LinkedIn is the best website to 
attract top talent to your business. LinkedIn company pages offer a 
dedicated careers page, which allows you to showcase your open job 
opportunities to the right people. As well as directing potential 
employees to your business, LinkedIn is a great place to look for top 
prospects.
 LinkedIn is the most successful social media site for a business, in 
terms of networking and finding new talent. In conclusion it is highly 
recommended a company, no matter how big or small, has a LinkedIn 
company page and makes sure to keep it updated as much as possible 
to get the most out of the website.
Using LinkedIn to Power Your Business
  Use LinkedIn as a Networking Tool - To take full advantage of 
LinkedIn’s networking capabilities, you need to do three things:
1. Connect with people
2. Build an all-star profile
3. Interact with others
 Use LinkedIn as a Publishing Platform - LinkedIn is an excellent 
resource for content creators. Not only can you post status updates and 
link back to content on your site, you can also use LinkedIn as a native 
publishing platform and create exclusive content for your LinkedIn 
audience. LinkedIn is the only social media network that you can use as 
a publishing platform for articles.
 Use LinkedIn for Online Reputation Management - Obviously you 
want content from your site to rank, but it’s also a best practice to claim 
all the social profiles you can in your business’ name – even if you don’t 
plan to be extremely active on them. This is because social media 
profiles, including a LinkedIn profile, almost always show up on the 
first page of search engine results for a business’ (or individual’s) name.
 Generate Leads, Drive Conversions - LinkedIn users have buying 
power: 44% earn more than $75,000 in a year. You can form strategic 
partnerships: 61 million LinkedIn users are considered senior-level 
influencers.
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Generating Leads with LinkedIn
  Make sure your executives have a strong LinkedIn presence -
"[Executives are] trendsetters. They can make statements about what they 
stand for, and in many cases, develop a strong following in relatively 
short order.” Krawcheck uses LinkedIn wisely, leveraging the platform 
to promote content from her own investment company while also liking 
or sharing other relevant financial content geared towards women. 
Ultimately, Krawcheck uses LinkedIn to build a personal brand and 
help her followers find valuable content related to investing and women 
in finance. Ideally, your executives should be doing the same.
 Create a powerful LinkedIn Page for your business -
    Once you've ensured your own executives have a strong LinkedIn 
presence, it's time to cultivate an impressive page.You'll want to ensure 
your page is active, with thought-provoking content and contributions 
to conversations already happening on LinkedIn.
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 Post relevant content and updates – 
    To ensure your LinkedIn page and profile are strong, consider posting 
various content types, including video. Featuring this industry-relevant 
content can help you position yourself as a knowledgeable source and 
establish relevance and credibility with potential customers. When you’re 
recognized as an insightful, valuable source, you’ll begin to develop 
connections with like-minded professionals that fit your ideal customer 
profile.
 Join LinkedIn groups your clients and customers are in. --
     LinkedIn, at its core, is a social platform like any other. Just as you can on 
Facebook, users can create groups centered around industry-relevant 
interests, and you should join these groups and have conversations with 
other professionals. You can post content and updates to encourage 
discussions about relevant topics or simply talk about the services you offer.
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 Ensure you have strong sales and marketing alignment. –
    You're likely all too familiar with the recent shift in consumer buying 
behavior. Nowadays, customers are researching online ahead of time 
and typically use marketing content to inform their purchasing 
decisions before even reaching out to a sales rep.
    Shriber describes the shift like this: "What you're seeing now, is 
consumers are becoming more savvy about learning about products 
and services that they need and progressing deep into the sales process 
before they reach out, raise their hand, and say that they need help."
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