Key Insights into Digital Fashion: Trends, Barriers, and Sustainability
                     Key Insights 
into Digital 
Fashion Trends
Presented by : Tutors India
Evaluating Digital 
Fashion 
Frameworks
The classification of digital fashion is essential for 
understanding its various frameworks. By exploring the 
Technology-Consumer-Culture Model (TCCM), we gain insights 
into the interactions between technology and users.
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Understanding 
Gen Z Adoption
Gen Z is leading the way in digital fashion adoption, driven 
by their unique values and preferences.
The Technology Acceptance Model (TAM) highlights how social 
media influences their identity and fashion choices, presenting 
a convenient and cost-effective solution for their style needs.
As this generation embraces virtual platforms, brands must 
adapt to cater to their evolving expectations while ensuring 
engagement and accessibility.
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Barriers in AR- 
Based Fashion
The adoption of AR-based fashion faces several challenges, 
including a lack of trust from consumers who may be hesitant to 
embrace new technologies. Additionally, technical limitations 
can hinder the seamless integration of augmented reality into the 
shopping experience. Privacy concerns also play a significant 
role, as users may worry about data security.
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Sustainability in 
Digital Fashion
Digital fashion offers significant environmental benefits by 
reducing waste and promoting eco-friendly practices. With a 
focus on waste reduction, digital garments minimize material 
usage and extend the life cycle of fashion items.
Embracing a circular economy approach, digital fashion 
promotes the reuse and recycling of digital assets. This shift 
not only supports sustainable practices but also drives eco- 
marketing efforts, appealing to environmentally-conscious 
consumers.
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Key Trends in 
Digital Fashion
The evolution of digital fashion is reshaping the industry. AR 
try-ons enhance the shopping experience, enabling customers 
to visualize products before purchase. Personalization is key, 
allowing brands to tailor offerings to individual preferences, 
boosting customer satisfaction.
Furthermore, virtual-only fashion is gaining traction, with NFTs 
and blockchain providing new avenues for ownership and 
authenticity. The integration of gaming and the metaverse 
signifies a transformative shift, merging fashion with 
immersive experiences.
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