Uploaded on Jun 16, 2020
Is your brand identity and website good enough to bring you business since social distancing is here to stay for a while?
Brand Identity For Creative Business
Brand Identity For Creative Business 2 3 Is your brand identity and website good enough to bring you business since social distancing is here to stay for a while? The new normal has taken over as we are getting on our feet, adjusting to the new ways to run our businesses. Your business is no exception. Things have become so drastically different + a customer's online dependency has increased threefold! Therefore, you can no longer rely on a sub-standard brand identity and website to run your business successfully. Does your website have what your customers want to see? Does your website tell EXACTLY what your business is - within 15 seconds of loading? Is your brand identity and style (colors, typography, imagery) consistent across your website? Are you able to speak directly to your ideal dreamboat customers when they land on your website? 4 If you answered 'NO' for even 1 of the above questions, it's time to make some changes and level up your brand identity and website design. Take a look at a few scenarios: If your website fails to attract, you lose customers. If the content is not relatable, you lose customers. If your website looks and feels dated, you lose customers. If your website's experience is not good, YOU LOSE CUSTOMERS! 5 As you can see, this is not something that can be taken lightly when the end goal is to make your brand stick in the minds of your customers. Investing in a professional brand identity that relates to your ideal customers and an online presence that helps you in conversions, has become a must for any business to survive in these challenging times.
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