Why are OTT Platforms Losing Subscribers in UAE
                     Why are OTT 
Platforms 
Losing 
Subscribers in 
UAE? 
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Why are OTT Platforms Losing 
Subscribers in UAE
OTT platforms have been 
able to capture the UAE 
market with great success. 
However, despite their 
global presence and 
abundant content, they are 
losing subscribers in UAE. 
Netflix was launched in UAE 
in January 2016 and has 
been struggling ever since. 
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Why are OTT Platforms Losing 
Subscribers in UAE? 
Although it doesn’t reveal its 
subscriber base, a research 
firm recently claimed that it 
has around 5.5 million 
Netflix subscribers in UAE in 
2022.
There could be multiple 
reasons why Over-The-Top 
(OTT) platforms are losing 
subscribers in the United 
Arab Emirates (UAE). Some 
of the reasons could incluwwdwe.d:esertcart.ae
Why are OTT Platforms Losing 
Subscribers in UAE? 
Many customers are buying 
streaming sticks online to 
watch their favorite content, 
therefore, increasing the 
subscriber base. 
Some OTT platforms may 
have increased their 
subscription fees, which 
could be a reason for 
subscribers to cancel their 
subscriptions. www.desertcart.ae
About Netflix
Netflix is a TV show and 
movie streaming service 
with more than 100 million 
subscribers globally. It is 
one of the world’s largest 
streaming services and has 
been in business for over 
15 years now. 
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About Netflix
However, its subscriber 
growth has been falling 
drastically, since it last 
raised pricing. In fact, it 
lost 1 million subscribers in 
the last quarter alone 
which resulted in its shares 
tumbling around 20% 
which is the Netflix loss in 
UAE.
The availability and quality 
of content could be a factor 
in why some subscribersw ww.desertcart.ae
are losing interest in OTT 
platforms. 
About Netflix
The company’s big market 
is UAE where it faces tough 
competition from global 
peers like Amazon Prime 
and Hotstar. But it remains 
to be seen if the streaming 
giant can make significant 
progress this time around 
or if it will repeat old 
mistakes again!
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Issues the OTT Platforms are 
Facing in UAE
In some areas of the UAE, 
internet connectivity may 
not be up to the standard, 
leading to a poor viewing 
experience for users and 
causing them to cancel their 
subscriptions.
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Issues the OTT Platforms are 
Facing in UAE
Privacy concerns and the 
protection of personal data 
are becoming increasingly 
important to users, and if 
they feel that their data is 
not secure, they may opt out 
of using OTT platforms.
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Issues the OTT Platforms are 
Facing in UAE
With access to increasingly 
affordable internet, coupled 
with a proliferation of 
smartphones, UAEns have 
flocked to OTT platforms. Yet 
there are several factors at 
play when it comes to OTT 
subscription in UAE, from 
pricing and perceptions about 
value for money, to 
widespread piracy through 
websites and Telegram groups 
that usually allow their 
members to watch contenwt wown.d esertcart.ae
mobiles, tablets, laptops, or 
desktops for free.
Issues the OTT Platforms are 
Facing in UAE
Most of the OTT platforms 
are not only focusing on 
attracting urban and metro 
customers but also viewers 
from tier-2, tier-3 cities, and 
even small towns. The OTT 
players have a simple 
business proposition. 
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Issues the OTT Platforms are 
Facing in UAE
They provide users with a 
selection of television 
shows, series, and films at 
an affordable price point. 
They also focus on quality 
content. The popularity of 
OTT services like Netflix and 
Hotstar in UAE is high in 
urban areas but low in rural 
parts.
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Issues the OTT Platforms are 
Facing in UAE
It is important to note that 
these reasons could vary 
from platform to platform 
and from region to region 
within the UAE.
It is also possible that a 
combination of these 
reasons could be 
contributing to the loss of 
subscribers for OTT 
platforms in the UAE. www.desertcart.ae
Issues the OTT Platforms are 
Facing in UAE
The company aims to be 
more than just a place for 
users to store their 
recordings: it also wants to 
be a place for users to 
discover content from 
around the country and from 
around the world.
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