ARTIFICIAL INTELLIGENCES (2) (1) (4)
                     ARTIFICIAL
INTELLIGENCE
AI
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MEANING OF ARTIFICIAL  
INTELLIGENCE
Artificial intelligence (AI) marketing is the process of  
leveraging AI methods and tools such as data models,  
algorithms, and machine learning to produce 
customer  insights that marketers can use to optimize 
spending,  customize content and personalize the 
customer journey.
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BENEFITS & USES OF A  
ARTIFICIAL INTELLIGENCE 
IN  DIGITAL MARKETING
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1. IMPROVED PERSONALIZATION &  
RECOMMENDATIONS
The way that consumers respond to and interact with 
marketing  messages is changing. Traditional marketing 
methods like media  advertising and direct mail are no 
longer as effective as they  once were.
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2. DYNAMIC 
PRICING
Artificial Intelligence can be used to set the 
price  of products dynamically depending on 
demand,  availability, customer profiles, and 
other factors  to maximize both sales and 
profits.
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3. CUSTOMER SERVICE 
CHATBOTS
Facebook Messenger, WhatsApp, and 
other  messaging apps have become a 
popular and  convenient way for 
customers to contact  companies.
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4. SEARCH ENGINE 
OPTIMIZATION
Search algorithms are improving all the time 
in  every aspect from small database product 
 searches on e-commerce sites to search 
engines  like Google.
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5.PAY-PER-CLICK (PPC)AND 
AD
Optimization
Artificial Intelligence ad optimization is also in use on social  
networks such as Instagram. Algorithms analyze the accounts 
that  a particular user is following and will show the ads most 
likely to  be relevant to this user.
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6. CONTENT CREATION 
AND  CURATION AT 
ContenStC cAuLrEation is about finding high-  
quality relevant content from external  
sources and promoting it to help build 
your  authority and engagement. .
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THANK 
YOU CONTACT 
US
+91 9611361147
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