Roll-up strategies in private equity: A proven path to industry consolidation, operational synergies, and higher profitability. A private equity roll-up is a robust private equity strategy that focuses on consolidating negligently dispersed industries regarding firm size. It helps firms create larger, integrated organizations with more scale economies, achieve higher productivity, and be less likely to compete. Roll-ups are significant to private equity investment, particularly amongst firms developing strategic acquisitions and integrating multiple small businesses into crucial market players.