Mouthwash Market  PPT
                     Mouthwash Market 
Mouthwash Market Forecast to 2027 - 
COVID-19 Impact and Global Analysis By 
Product Type (Fluoride, Cosmetics, 
Antiseptics, and Oral Gels), Flavor (Active 
Salt, Mint Fresh Tea, Natural Lemon, Herbs, 
and Fruit and Gums), Indication (Mouth 
Ulcers, Aphthous Ulcers, Post Oral Surgery, 
Oral Lesions, Periodontis (Cavity), Gingivitis, 
Receding Gums, Frequent Dry Mouth, 
Chronic Bad Breath, and Toothache), and 
Distribution Channel (Hypermarkets, 
Supermarkets, Online Stores, Hospital 
Pharmacies, and Independent Grocery 
Stores) and Geography
Mouthwash Market
Current and future Market Scenario
 According to our new research study on “Mouthwash Market Forecast to 2027 – COVID-19 Impact and Analysis – by   
Product Type, Flavor, Indication, and Distribution Channel,” the mouthwash market is expected to reach US$ 9,272.13 
million by 2027 from US$ 5,980.35 million in 2019; it is estimated to grow at a CAGR of 5.7% from 2020 to 2027. The report 
highlights trends prevailing in the market, and the factors driving and hindering the market growth.
 The market is estimated to grow with a CAGR of 5.7% from 2020-2027. The report highlights trends prevailing in the 
market, and the factors driving and hindering the market growth.
The Mouthwash Market by product is segmented into fluoride, cosmetics, antiseptics, and oral gels. In 2019, The cosmetic 
segment held the largest share of the market and is estimated to grow at the highest CAGR during the forecast period.
 This segment is also expected to dominate the market in 2027. The growing adoption of mouthwashes due to emphasis on 
aesthetic aspects such as fresh breath and teeth whitening is one of the prominent factors contributing to the growth of 
the segment. Further, the rising number of product launches are estimated to offer lucrative opportunity for the segment 
growth.
Key Findings
 The chronic bad breath segment held the largest share of the market in 2019 and is estimated to grow at the highest 
CAGR during the forecast period. Product launch and expansion strategies are commonly adopted by companies to 
expand their footprint worldwide and meet the growing demand by expanding their respective product portfolios. 
 As mouthwash plays prominent role in the protection of mouth from germs and bacteria, the mouthwash market is 
expected to witness positive growth curve in years to come. Moreover, the mouthwash market is witnessing new 
product introductions with capabilities to inactivate coronaviruses.
Market Insights
Increasing Prevalence of Hemophilia
Mouthwash, also referred as oral rinse or mouth rinse, is a liquid passively held, gargled, and swished in mouth. As per 
the data published by the Centers of Disease Control and Prevention, oral cancer accounts for about 3% of all cancers 
diagnosed annually in the US. Further, as per the study published by the FDI World Dental Federation in 2019, oral 
diseases affect ~3.9 billion people worldwide, and ~44.0% of the global population suffers from tooth decay. According to 
a study published by the World Health Organization (WHO) in 2020, ~530 million children around the globe suffer from 
dental carries of milk teeth; moreover, ~10.0% of the global population suffers from severe periodontal disease.
Mouthwash Market  
 
Market Segments
By Product Type (Fluoride, Indication (Mouth Ulcers,  
Cosmetics, Antiseptics, and Oral Aphthous Ulcers, Post Oral Distribution Channel 
Gels), Flavor (Active Salt, Mint Surgery, Oral Lesions, (Hypermarkets, Supermarkets, 
Fresh Tea, Natural Lemon, Herbs, Periodontis (Cavity), Gingivitis, Online Stores, Hospital 
and Fruit and Gums)
Receding Gums, Frequent Dry Pharmacies, and Independent 
Mouth, Chronic Bad Breath, Grocery Stores) and Geography
and Toothache)
Mouthwash Market  
Dominating Segments
 
 Mouthwash, also referred as oral rinse or mouth rinse, is a liquid passively held, gargled, and swished in 
  mouth. The product is mainly used as antiseptic and plays a vital role in oral hygiene. Moreover, 
mouthwashes are recommended for bad breath, canker sores, dental carries, and mouth ulcers.
 The cosmetic segment held the largest share of the market in 2019 and is estimated to grow at the highest 
CAGR during the forecast period. Increasing emphasis on aesthetic aspects is expected to contribute to the 
segment’s growth during the forecast period.
 According to the study published by the World Health Organization (WHO) in 2019, nearly 50–55% of the 
patients suffering from HIV also suffer from some kind of oral health problems. As per a study by the 
American Dental Association in 2019, ~22% of the diabetic patients suffer from periodontal diseases. The 
considerable prevalence of aphthous ulcers is likely to offer substantial growth opportunity for the market 
during the forecast period.
Dominating Segments
Product Insights
Products Insights
  The growth of the mouthwash market is primarily attributed to the factors such as increasing prevalence of dental 
conditions and rising number of oral hygiene programs worldwide. However, adverse effects associated to 
excessive utilization of mouthwash restrains the growth of the market.
 As mouthwash plays prominent role in the protection of mouth from germs and bacteria, the mouthwash market 
is expected to witness positive growth curve in years to come. Moreover, the mouthwash market is witnessing 
new product introductions with capabilities to inactivate coronaviruses. Such developments are expected to have 
constructive impact on the market even during and post COVID-19 pandemic. 
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Dominating Segments
The report segments global mouthwash market as follows:
 
By Product Type
Fluoride
Cosmetics
Antiseptics
Oral Gels
By Flavors
Active Salt
Mint Fresh Tea
Natural Lemon
Herbs
Fruit and Gums
Dominating Segments
By Indication
Mouth Ulcers
Aphthous Ulcers
Post Oral Surgery
Oral Lesions
Periodontis (Cavity)
Gingivitis
Receding Gums
Frequent Dry Mouth
Chronic Bad Breath
Toothache
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Hospital Pharmacies
Independent Grocery Stores
Mouthwash Market  
Leading Players
Company Profiles in Hemophilia Treatment Market are:
Colgate-Palmolive Company
Procter & Gamble
GlaxoSmithKline plc.
Unilever
Johnson and Johnson Services, Inc.
The Himalaya Drug Company
Lion Corporation
AMWAY
Church & Dwight, Inc.
SmartMouth Oral Health Laboratories
  REGIONAL FRAMEWORK
REGIONAL FRAMEWORK
 Mouthwash Market  
 
 Mouthwash Market  
 
        
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