Rum Market Report 2026
                     RUM MARKET RESEARCH REPORT 
2024
Industry Survey, Growth, Competitive Landscape
and Forecasts to 2024
PREPARED BY
Market Research Future
(Part of Wantstats Research & Media Pvt. Ltd.)
Rum Market 2020
Rum Market 2020: Industry Survey, Growth, Competitive
Landscape and Forecasts to 2024
Rum is prepared by fermentation and distillation of molasses or juice of sugarcane. The 
global rum market accounted for USD 15.91 billion in 2018 and is expected to register a 
CAGR of 2.5% during the forecast period of 2019 to 2024. Rum has gained popularity 
owing to the increasing per capita disposable incomes, changing lifestyles in 
developing countries. However, increasing health concerns, availability of substitute 
products and growing awareness regarding the negative impact of over-consumption of 
rum, and a demand for non-alcoholic beverages have been restraining the growth of the 
market.  Nevertheless, the consumer willingness to spend on new forms of 
entertainment like parties, pubs, lounges, and bars have opened new opportunities for 
the alcohol market. The introduction of various flavored rum and different rum brands 
have also contributed to the growth of the global rum market.
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Rum Market 2020
Segmental Analysis
The global rum market has been segmented based on type, category, 
distribution channel, and region.
Based on type, the global rum market has been divided into white and 
dark. The dark rum segment accounted for the larger market share in 2018. 
Dark rum is usually consumed straight or neat   and is also used in cooking. 
The market for white rum is expected to register a higher CAGR during the 
forecast period owing to the increasing preferences for cocktails.
Based on distribution channel, the global rum market has been further 
categorized as hypermarkets and supermarkets, specialty stores, and 
others. In 2018, the hypermarkets and supermarkets segment accounted 
for the largest share in the market. However, the convenience stores 
segment is projected to witness significant growth during the forecast 
period.
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Rum Market 2020
Regional Analysis
On the basis of region, the global rum market has been divided into North America, 
Europe, Asia-Pacific, and the rest of the world.
The market in Asia-Pacific is expected to dominate the global rum market. The market 
in India is considered to be lucrative for manufacturers owing to growing alcohol 
retail. The North American and European markets are mature. These markets are 
expected to see a declining growth rate during the forecast period.
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Rum Market 2020
Application & Major Players in this Research:
Rum Market Prominent Players:
Some of the key players in the global rum market are Radico Khaitan Ltd. (India), 
Corporacion Cuba Ron (Cuba), J. Armando Bermudez & Co. (Dominican Republic), 
Matusalem (Dominican Republic), Diageo PLC (UK), Bacardi Limited (Bermuda), 
Pernod Ricard SA (France), Beam Suntory, Inc. (US), Gruppo Campari (Italy), The 
Edrington Group (UK), Mohan Meakin (India), Tanduay Distillers, Inc. (Philippines), The 
Patrón Spirits Company (US), Pusser's Rum Ltd. (US), and Amrut Distilleries Ltd (India).
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