Instant Coffee Market Report 2026
                     INSTANT COFFEE MARKET 
RESEARCH REPORT 2024
Industry Survey, Growth, Competitive Landscape
and Forecasts to 2024
PREPARED BY
Market Research Future
(Part of Wantstats Research & Media Pvt. Ltd.)
Instant Coffee Market 2020
Instant Coffee Market 2020: Industry Survey, Growth, 
Competitive
Landscape and Forecasts to 2024
Instant coffee has a significant appeal among consumers, especially the youth, as it is 
inexpensive, fast, and easy to prepare. The number of coffee consumers has increased 
considerably across the globe, which has prompted coffee producers to introduce new 
variants in the market to stay competitive. The rising demand for decaffeinated instant 
coffee is propelling market players to introduce such products.
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Instant Coffee Market 2020
Segmental Analysis
Based on category, the global instant coffee market has been segmented into 
traditional and decaffeinated. The traditional instant coffee segment gained the 
higher market share in 2018 owing to the high sales volume among retail 
consumers. However, the decaffeinated segment is expected to register the higher 
growth rate owing to shifting consumer preferences for coffee with a low caffeine 
content.
By type, the global instant coffee market has been divided into freeze-dried and 
spray-dried. The spray-dried segment is expected to be larger during the forecast 
period because of the growing demand for the powdery texture of spray-dried 
instant coffee, which enables quick dissolution in hot water or milk. However, the 
freeze-dried segment is expected to register the higher growth rate during the 
forecast period. This can be attributed to the better retention of aroma and flavor 
of freeze-dried instant coffee as compared to spray-dried instant coffee.
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Instant Coffee Market 2020
Regional Analysis
The global instant coffee market has been regionally segmented into North America, Europe, Asia-
Pacific, and the rest of the world.
Europe is expected to account for the largest revenue share of the global instant coffee market due 
to the increasing consumption of instant coffee in the region. North America is also expected to 
capture a significant share of the global market. However, the regional market growth is likely to 
be hindered by consumer preference for freshly brewed coffee over instant coffee. The market in 
Asia-Pacific is expected to register the highest growth rate during the forecast period as market 
players are expanding operations in the region.
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Instant Coffee Market 2020
Application & Major Players in this Research:
Instant Coffee Market Prominent Players:
Nestlé SA (Switzerland), Starbucks Corporation (US), Jacobs Douwe Egberts BV (Netherlands), 
Strauss Group Ltd (Israel), Matthew Algie & Company Ltd (Scotland), Kraft Foods Group, Inc. (US), 
Tata Global Beverages Ltd (India), Tchibo Coffee International Ltd (US), Unilever Plc (UK), and 
Keurig Dr Pepper (US).
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