618198023-Digital-Marketing-Parts-2
                     ALL ABOUT 
DIGITAL 
MARKETING
Learn More
OVERVIEW
• What is Digital Marketing?
• Types of Digital Marketing
• pron & Cons of Digital 
Marketing
DIGITAL 
MARKETING
Digital Marketing is an act of marketing 
through a digital medium via the internet.
Digital Marketing includes many 
marketing strategies to reach and engage 
more customers.
TYPES OF   1.  Search Engine 
2. SociaOl pMteimdiiaz aMtiaornketing
DIGITAL 3. Affiliate Marketing
4. Email Marketing
MARKETING 5. Content Marketing
6. Pay Per Click Marketing
7. Search Engine Marketing
PAY PER CLICK
MARKETING
WHAT is PPC?
Pay Per Click is one way of digital marketing where the advertiser has to 
pay to the publisher each time their ad gets clicked. This is also known 
as Cost Per Click. The PPC is provided by Search Engines and Social 
Networks. Google ads, Facebook ads and twitter ads are in use.
What is SEO?
SEO is a way of improving your website to 
increase the visibility of products and services 
to increase the sale of the Product and 
services.
Search Engine sent buot to the different sites
which after collecting data from site to site put 
SEO (SEARCH it into the index. After analyzing the index according to serval factors google ranks them 
ENGINE  on the search engine 
OPTIMIZATION)
What is SMM
Social Media Marketing is the way in 
which people  use the social platforms 
to build share information and network . 
The extraordinary power of social 
media in three key marketing areas—
connection, interaction, and customer 
SMM(SOCIAL data—underpins social media marketing (SMM).
MEDIA 
MARKETING )
What is affilation Marketing
Affiliate marketing is a digital marketing 
in which third-party publishers are 
compensated for traffic and lead 
generation of the product and services 
of the company. It involve promoting for 
AFFILATION small commission. In essence, affiliate marketing is a pay-for-performance 
MARKETING marketing scheme where the selling 
process is outsourced over a sizable 
network.
What is Content Marketing
Content Marketing is the marketing 
CONTENT strategy of creating, developing, and publishing content for the targeted 
MARKETING audience.You are helping your 
prospects and customers solve their 
problems by giving them content that is 
genuinely relevant and valuable rather 
than promoting your goods or services.
What is Email Marketing 
Email marketing is digital marketing which 
EMAIL make use of email for promotion of product and services of business. It helps to create 
awareness of the latest items and offers to 
MARKETING the relevant customer. It has important role in lead generation, brand awareness, 
building relationships or keeping customers 
engaged between purchases. Email 
Marketing is one of the oldest method of 
digital marketing
ADVANTAGES OF 
DIGITAL • Less 
MARKETING 2. WiCdoesr tRlyange
3. local Targeting 
      4. Performance Analysis
5.  Multi channels
6. Quick Learning
DISADVANTAGE 
OF DIGITAL 
MARKETING
1.  Privacy and Security concern
 2. Consume 
Time 
3. High use of Technology
4. Competition is high
New Brand
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contact us.
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