DIGITAL MARKETING INSTITUTE IN BANGALORE
                     E-mail Marketing
www.nidmindia.co
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Email marketing
Email marketing is a type of direct digital marketing method that uses  
emails to engage with a business's audiences. It involves sending  
promotional or informational content. Email marketing is typically 
used  to create product or brand awareness and generate leads or sales.
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Types of Successful Email Marketing Campaigns
1. Email Newsletters
2. Acquisition Emails
3. Retention Emails
4. Promotional Emails
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Email marketing tips to get you 
started
1. Create an email marketing plan.
2. Design your emails
3. Test your emails
4. What you can do with marketing 
automation
5. Measure your performance
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Email marketing tools
SendPulse ActiveCampaign 
Mailchimp  Sendinblue
MailerLite ConvertKi
Omni t  HubSpot
send
Benchmark Email Constant 
Contact
Campaign Monitor
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PRO'S of email marketing
:Cost- effective -  the costs of email marketing can be much lower than many other 
 forms of marketing. There are no advertising fees, printing or media space costs.
:Permission-based -  your marketing list will be made up of people who have  
actively chosen to receive email communications from you.
:Flexible design -  you can send plain text, graphics or attach files -  whichever  
suits your message best.
:Scalable -  email marketing can be used to reach large audiences or smaller 
 targeted lists.
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PRO'S of email marketing
Shareable -  it's easy for people to forward and share your email content, building your  
reputation by word-of-mouth or viral marketing. This may help influence new customers 
 to become followers of your brand.
Conversions and increased sales -  if you have a new promotion people can click on links 
and  follow your call-to-action immediately.
Measurable -  you can evaluate the success of a campaign by using web analytics software.
Benchmark -  you can compare your results against others in your industry.
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CON'S of email marketing
Spam -  commercial email or 'spam' irritates consumers. If your messages aren't 
 targeted to the right people, the recipient may delete your email or unsubscribe.
Undelivered emails -  poorly designed emails may not get delivered. Emails that use  
certain spam keywords or characters in the subject heading or content of the email.
Design problems -  your email must be designed so that it appears as it 
should  across multiple devices and email providers. .
Size issues -  files need to be small enough to download quickly.
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CON'S of email marketing
Emails containing many images may take too long to load, frustrating your  
audience and losing their interest.
Resources and skills -  for a successful email campaign you must ensure that you  
have the right copy, design and marketing list. If you don't have the time or skills  
in-house, consider outsourcing some of these elements.
Measurable -  you can evaluate the success of a campaign by using web analytics  
software. You can easily test different copy, subject lines and designs to see which is  
most effective.
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