PGDM in Marketing | vivekanand business school
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PGDM in Marketing
Get ahead in the marketing industry with a PGDM in 
Marketing degree from Vivekanand Business School. Learn 
the latest trends in digital marketing and gain expertise in 
data analytics and big data. Explore the benefits and career 
prospects of this program and start your journey toward a 
rewarding career in marketing.
Why pursue PGDM in Marketing Career Growth?
Introduction
The world of marketing is constantly evolving, with new trends emerging all the time especially after the 
Pandemic. Some of the latest trends include the growing importance of digital marketing, the use of data and 
analytics to inform marketing strategy, and a focus on personalized customer experience.  If you're looking to 
kick-start your career in this exciting and dynamic field, pursuing a PGDM in Marketing might be a perfect 
choice. 
At Vivekanand Business School, you'll get the chance to dive deep into the world of marketing and gain a 
competitive edge. With a focus on marketing analytics which includes 5 Analytical Subjects along with a 
Well-Acknowledged Certification Course in Digital Marketing and three Globally- Recognized Google 
Certifications, the PGDM Program in Marketing at VBS will equip you with the knowledge and skills you need 
to succeed in today's rapidly changing business environment. 
In this article, we will explore why pursuing a PGDM in Marketing at Vivekanand Business School is the right 
choice for your career growth. 
How has Marketing changed over the years?
The marketing field has undergone a significant transformation, adapting to technological changes, 
consumer behaviour, and global market trends. From traditional methods such as print advertising 
and direct mail to digital marketing through social media and online advertising, the marketing 
industry has continued to evolve to meet the changing demands of consumers and businesses.
With the rise of big data and advanced analytics, the marketing industry has become increasingly 
data-driven, requiring professionals with a deep understanding of the latest marketing trends and 
technologies. This is where the PGDM in Marketing program at Vivekanand Business School comes 
in. By providing students with a comprehensive education in marketing and marketing analytics, the 
program prepares students to succeed in this fast-paced, ever-changing industry. 
1. The Rise of Digital Marketing
With the widespread adoption of the internet and mobile devices, digital marketing has become an increasingly important part of the 
marketing mix. Marketing professionals with a post graduate diploma in marketing management can handle digital marketing initiatives 
such as search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and more.
2. Big Data & Analytics
The massive amount of data generated by customers through digital channels has transformed the marketing field. With a
 PGDM in marketing degree, you will gain the skills to harness this data and turn it into actionable insights that drive marketing 
decisions and improve business outcomes. To bridge the gap that exists between Academics and Industry in the field of 
Marketing, VBS has a Centre of Excellence in Analytics to provide the necessary skills to students like computation, 
analytics, and digital skills that are required for developing that winning edge.
3. Personalisation & Customer Experience
With advances in technology and data analysis, marketing professionals are now able to deliver more personalized and relevant 
experiences to customers. A PGDM degree in Marketing will help you understand the importance of customer experience and how to 
design marketing campaigns that meet the needs of each individual customer. Hence, VBS has included subjects like Service 
marketing, Delivering & Managing Customer Value, etc in the curriculum to help students be job-ready from Day 1. 
4. Influencer Marketing
Influencer marketing has become an increasingly popular way for brands to reach new audiences and engage with customers. Post 
graduate diploma in Marketing Management typically includes coursework in influencer marketing, helping students understand the 
strategies and tactics involved in working with influencers.
By pursuing a PGDM in Marketing degree with VBS, you can stay ahead of the curve and gain the skills and knowledge you need to 
succeed in this dynamic and ever-changing field. 
Let’s go over the benefits of pursuing a PGDM in Marketing program.
Benefits of pursuing PGDM in Marketing
● Opportunities in a Growing Industry:  The marketing industry constantly evolves, creating numerous 
job opportunities for aspiring              marketing professionals.
● Hands on Experience :  PGDM programs, like the one offered by Vivekanand Business School, 
provide hands-on experience through case studies, industry-based research projects, Mentoring 
Program for Career Development and internship Opportunities.
● Specialization in Marketing:  Pursuing a PGDM in marketing allows individuals to specialize in this 
field and gain in-depth knowledge and expertise. 
● Focus on Data Analytics:  VBS’s PGDM program focuses on data analytics and big data by 
including Marketing Analytics, which will equip students with the skills needed to succeed in 
today’s data-driven business world.
● Industry Recognition: At VBS, Upon completion of the program, students will receive a Well-
Acknowledged Certification Course in Digital Marketing and three Globally- Recognized 
Google Certifications 
● Networking Opportunities:  PGDM programs provide opportunities to network with peers, faculty 
members, and corporate members, which can lead to valuable connections and potential job 
opportunities. 
● Prepares for Leadership Roles:  Marketing professionals who pursue a PGDM in marketing will be 
better prepared to take on leadership roles in their careers.
Career Prospects after PGDM in Marketing
After completing a PGDM in Marketing program, graduates can look forward to a range of exciting career 
opportunities with attractive salaries. According to industry reports, marketing professionals with a PGDM 
degree can expect an average starting salary of anywhere between INR 8 to 12 Lakhs per annum, which can 
increase based on experience and job performance. 
Some of the popular job profiles for PGDM in Marketing graduates include Digital Marketing Manager, 
Brand Manager, Marketing Coordinator, Marketing Analyst, Marketing Research Manager, and Product 
Manager, among others. 
With the rise of digital technology and the growing importance of data in decision-making, there has been a 
significant increase in the demand for professionals with expertise in marketing and data analytics. The 
PGDM in Digital Marketing or Marketing program at the top colleges of Mumbai like 
Vivekanand Business School focuses on the latest trends in digital marketing, including emerging 
technologies, and helps students develop the analytical and strategic thinking skills they need to succeed. 
This prepares them to take on a wide range of challenging and rewarding roles in the marketing field at the 
global level.
Additionally, the program provides students with practical experience and exposure to the industry through 
its experiential learning and 5 months on-Job internship opportunities. These hands-on experiences help 
students develop their skills and build valuable professional networks, positioning them for success in their 
marketing careers.
Conclusion
The field of marketing has undergone significant changes in recent years, adapting to 
technological advances and consumer behaviour. Pursuing a PGDM in Marketing at 
Vivekanand Business School provides individuals with the skills and knowledge 
necessary to succeed in this dynamic and ever-changing industry. 
The program offers hands-on experience, a focus on business analytics, opportunities 
for networking, and prepares students for leadership roles in their careers. Graduates 
of the program can expect a range of exciting job opportunities with attractive 
salaries, including positions such as Digital Marketing Manager, Brand Manager, 
Marketing Coordinator, and Marketing Research Manager.
Explore our Programs - https://vbs.ves.ac.in/programmes/pgdm/about
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