Today’s education landscape has never been more competitive or challenging for education institutions to attract and engage prospective students. Students today are using the internet to research colleges and universities long before they ever meet with an admissions counselor. Students utilize the Internet to compare colleges and universities, view video tours of campuses, read student reviews of colleges, and research program outcomes. Colleges that make strategic investments in digital marketing for higher education will benefit significantly by having a measurable competitive advantage when it comes to attracting, engaging, and ultimately enrolling prospective students. the purpose of this guide is to help modern higher education institutions develop and establish a strong digital presence to increase application volume and enhance long-term enrollment outcomes.