The education sector has witnessed a huge change over the past decade. Parents and students do not depend on word-of-mouth or newspaper advertisements for selecting an institution. Rather, they conduct a thorough search online and then make a decision. This has led to the increased importance of digital marketing for preschool, schools, colleges, and universities. For educational institutions, the purpose of digital marketing is not merely to be seen but to gain credibility and trust. A properly designed digital marketing strategy can help institutions gain prominence in the market and turn online inquiries into confirmed admissions.