The education industry is highly competitive with students having more options to choose from than ever before. Educational institutions, no matter if they are a school, college, coaching center or online learning platform must find ways to differentiate themselves based on more than just grades alone. They have to actively communicate their value to prospective students at the right moment and on the right platform through digital marketing for educational institutions. most prospective students conduct a significant amount of online research prior to making a decision about where to enroll. The results from a Google search, social media reviews and video content combined with online advertisements are all digital touchpoints which help shape a prospective student's image of an institution and ultimately influence their decision as to where to enroll.