The education industry has also seen significant digital shifts in the last ten years. Parents, students, and professionals no longer depend solely on brochures and visits to the institution when making decisions. They increasingly search online, compare colleges and education institutions on social media, read reviews, and interact with the institution online. This means online marketing has also emerged as an important driver for the education industry, comprising schools, colleges, preschools, training institutes, and international schools. for education brands, being able to differentiate themselves in such a competitive marketplace, having an effective digital strategy will not only be important but absolutely critical.