The education industry has faced high levels of innovation and disruption during the last ten years. Schools, colleges and universities are no longer solely relying on referrals from current students, parents and family, nor traditional forms of advertising, in their efforts to attract new students to their institutions. Parents now do a substantial amount of research via the Internet before they decide to send their children to any one specific school or institution, and students conduct research to compare schools in various cities and countries by using social media and search engines. As a result of the dramatic changes that the education industry has gone through, digital marketing has become an incredibly important method for educational institutions to grow. By developing a well-planned digital marketing strategy, educational institutions can generate visibility, build credibility and develop a predictable stream of quality leads.