The real estate market is not what it was a few years ago. Presently, buyers and sellers embark on their journey online where they find out about neighborhoods, compare agents, and ascertain property values even without having any direct contact. This change in the market has made digital marketing to be not just a real estate business tool but a necessity. Establishing a sound online presence is instrumental in targeting the audience, gaining their confidence, and, thus, generating leads consistently even in a saturated market.