Digital marketing is probably the most successful instrument of reaching students, engaging parents, and reinforcing institutional branding in the education sector which is fast-changing in the last several years. The competition among schools, colleges, and online learning platforms is fierce as never before, and old marketing methods hardly bring the necessary visibility and trust to attract the right audience. As more students are looking up institutions online—via Google searches, YouTube videos, and social media platforms—digital marketing becomes a way for educational institutions to be noticed with precision and effect.