DIGITAL MARKETING CLASSES IN BANGALORE
                     IMPORTANCE OF 
COLOR  PSYCHOLOGY 
IN  DIGITAL 
MARKETING
INTRODUCTION TO 
COLOR  
ColoPrS pYsCycHhOolLoOgyG iYs an  
important  pa rt it c a n help  yo u 
c o nnec t with  your audience 
and
influence their behavior.
IMPORTANCE OF COLOR 
PSYCHOLOGY  IN DIGITAL 
determiMneA wRhKatE yTouIN wGant your aud ience  to feel; 
 c h o o s e  a  color  that make s  them feel that way;  
a n d  then use  that color  in your marketing  
materials.
CHOOSE A COLOR
There is no  single color is the best in  
increasing conversion rates on  a  
website.
However, research shows that when a  
color  sta nds  o ut, it ultim a tely perfo rm s 
better.
DIFFERENT COLORS 
AFFECTS  ON AUDIENCE 
Blue mBEakHeAs  VpeIOopUleR feel calm and  relaxed.
Yellow makes  people feel excited and  
energetic.
Red can  make  people feel angry  or aggressive.
CREATE A BRAND 
PALBErTanTdE co lors  a re  a  palette of 
 a round  five to ten colors
They strategically c h o o s e  their color  b a s e d  
 on  their b rand ing  a n d  marketing 
intitatives.
COLORS USED 
BASED  ON 
Food  IndustIrNy  Dc hUoSoTsRe  Ywarm colors  that 
 draw attention a n d  evoke appetite  
s uch  a s  red, orange,  yellow.
g reen  promotes  food  b rands  for 
 nutrition a n d  connect ion
Health a n d  wellness industry c h o o s e s  color  
 blue to signify cleanliness,
trustworthy a n d  responsibilty.  
other options  are  g reen  for nature a n d
o r a n g e  c o m e s  up  with vitality a n d  
energy
CONCLUSIO
N
Color  p sycho logy  offers a  lens through which to 
 view colors  a n d  their emotional  associations.
This c a n  be  a  vital for anyone  working in 
 branding, design, marketing or 
fashion,  a s  it c a n  help in right colors.
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