Digital Marketing Course in Delhi
                     Comprehensive Training in Digital Commerce
& Web Development
Dropshipping
Model fundamentals
Dropshipping is a retail fulfillment model where orders are accepted in a store and 
fulfilled by partners who ship directly to customers, allowing business launch without 
owning inventory and lowering upfront risk and cost. On Shopify, merchants can run 
dropshipping by partnering directly with suppliers, using vetted supply networks, or 
connecting through approved apps to list and sell, while fulfillment and returns are 
handled by partners.[4]
Getting started roadmap
A pragmatic path starts with choosing a niche, validating product potential, shortlisting 
suppliers, and preparing a storefront with clear policies and a testable offer before a soft 
launch. Shopify’s step-by-step guidance aligns well with this journey through audience 
definition, product sourcing, platform selection, branding, business setup, and build–
launch routines suited to first-time founders.[1]
Niche and product discovery
Students learn to balance demand, differentiation, and deliverability when choosing 
products so the math works without holding stock. Practical exercises emphasize spotting
fast-moving categories, evaluating supplier catalogs, and planning test batches to avoid 
overcommitting early.[5][4]
 Identify trend-driven and evergreen items that can be shipped reliably by 
partners without quality compromise.[5]
 Ensure product data is complete for listing clarity, including titles, variants, 
images, and policies that reduce pre-purchase hesitation.[2]
 Map complementary products to increase average order value with bundles, 
accessories, and logical add-ons from partner catalogs.[4]
Supplier sourcing and vetting
Learners compare three engagement models—direct supplier relationships, app-based 
partner discovery, and vetted in-network assortment—to keep catalog quality high while 
staying inventory-free. The course covers communication etiquette, sample ordering, 
shipping promises, and returns handling so that supplier fit is operationally sound and 
customer-first.[4]
 Use vetted directories and in-admin partner discovery tools where available to 
minimize risk.[4]
 Validate SLAs for shipping speed, packaging, and returns flow to align with store 
promises and customer expectations.[4]
 Start with limited SKUs and scale partner scope only after fulfillment quality is 
consistent at initial volumes.[5]
Store setup essentials
The hands-on build includes product pages, collections, menus, policies, and theme setup
—focusing on native settings, visual customization in editors, and a structured catalog. 
Learners configure key store settings like payments, shipping zones, taxes, pages, and 
domains using admin-native workflows and publish with a test order routine before 
launch.[2]
 Add products with titles, descriptions, images, variants, and accurate price and 
inventory controls inside the Products area.[2]
 Organize catalog into collections and connect them via navigation so discovery is
intuitive for customers.[6]
 Create policy pages and an About and Contact page to increase clarity and trust 
before running campaigns.[6]
Pricing and offers
Students practice margin awareness within platform fees, shipping costs, and 
promotional levers to keep unit economics sustainable in a no-inventory model. Discount 
codes, bundles, and time-bound offers are introduced as tactical tools that can be layered
after initial product-market fit.[6][4]
 Use basic discounts and collections-based promos to test responsiveness without
overcomplicating the offer structure.[6]
 Ladder promotions from welcome offers to cart-level thresholds to observe 
changes in order value and repeat behavior.[6]
 Keep pricing aligned with supplier updates and shipping realities to avoid 
cancellations and support costs.[5]
Operations and fulfillment
The course trains learners to manage orders, confirmations, and customer notifications 
while suppliers handle pick–pack–ship and returns at their end, keeping the store 
inventory-light. Clear SOPs for processing, escalation, and exception handling are defined
to keep post-purchase experiences reliable and timely.[4]
 Track orders and forward details to suppliers through approved app flows or pre-
agreed direct processes, as appropriate to the chosen model.[4]
 Monitor in-transit updates and proactively manage customer communications for
status clarity.[5]
 Route returns to suppliers where supported, maintaining refund policies that 
match partner capabilities.[4]
Customer service and policies
Students write refund, shipping, and terms pages that match fulfillment realities and 
supplier commitments, reducing disputes and improving trust. Admin workflows for order 
notes, customer history, and messaging templates are standardized so service quality 
stays consistent while volumes ramp.[6]
 Maintain prominent policy links in footer menus and support channels on Contact
pages for easy access.[6]
 Keep a single source of truth in the admin for customer profiles, orders, and 
communications to speed up resolution times.[6]
 Use a simple pre- and post-purchase FAQ to deflect repetitive queries and set 
expectations early.[6]
Marketing without SEO
This module emphasizes store launch checklists, basic campaign setup, and in-platform 
promotions without covering SEO topics, focusing on beginner-friendly tactics that don’t 
require code. Students practice creating discounts, setting up sales channels, and 
preparing launch content and visuals using the native admin and theme editor tools.[2]
 Use the Marketing area to plan campaigns and simple automations that align 
with catalog drops and seasonal windows.[6]
 Create compelling product media and collection images so paid and social 
placements click through to consistent experiences.[7]
 Run test orders and soft launches to validate checkout, payments, and fulfillment
timing before scaling budgets.[2]
WordPress
Platform overview
WordPress is a flexible content management system used for building websites and blogs
through themes, plugins, and an intuitive block editor that requires no coding for 
everyday tasks. Its official learning resources and community tutorials help beginners 
confidently use the editor, structure content, and publish pages with a modern workflow.
[8]
Setup and navigation
Learners get oriented with the dashboard, focusing on Pages, Posts, Media, Appearance, 
Plugins, and Settings to manage content and site presentation efficiently without 
development. The curriculum emphasizes practical routines like creating pages, 
organizing menus, and publishing updates with a clear preview–review–publish cycle.[9]
Block editor essentials
Students master the block editor to create layouts with headings, paragraphs, images, 
galleries, buttons, columns, and embeds using a visual, drag-and-drop approach. 
Reusable blocks and the right sidebar controls streamline formatting, alignment, and 
media settings, enabling polished pages without code.[3]
 Add blocks from the + menu or inline with slash commands to build sections 
quickly and consistently.[3]
 Rearrange blocks with drag handles or arrows to perfect flow and hierarchy as 
content evolves.[3]
 Adjust formatting per block with the contextual toolbar and side panel for 
typography, media details, and spacing.[3]
Elementor deep dive
A structured walk-through shows where to find each block category—text, media, design, 
widgets, theme, and embeds—and how they change depending on the active theme and 
installed extensions. Students learn to work with dynamic sidebars and block-specific 
settings to produce professional pages that match brand voice and structure.[10]
 Explore core blocks and theme blocks to understand what’s native versus theme-
provided for consistent page building.[10]
 Use design blocks like columns, groups, and spacers to create layered sections 
that read well on mobile and desktop.[10]
 Embed first-party and third-party content with robust preview and alignment 
controls to keep layouts clean and accessible.[10]
Themes and visual setup
Without touching code, learners select, install, and activate themes, then use 
customizers and visual controls to adjust colors, type, and layout for a cohesive identity. 
The process includes header and footer configuration, homepage setup, and global styles
so site-wide changes are fast and predictable.[9]
 Evaluate theme demos for layout fit and readability before activation to minimize
rework later.[9]
 Configure headers, footers, and menus to align navigation with user flows and 
key pages like About and Contact.[9]
 Adjust typography and color palettes for legibility and brand alignment across 
posts and pages using visual controls.[9]
Plugins and site features
Students learn to identify reputable plugins to add contact forms, galleries, sliders, and 
other must-have features without writing code or altering templates. The course covers 
installation, activation, and safe updating practices to maintain stability as features are 
added over time.[9]
 Choose essential plugins sparingly and test one change at a time to isolate 
issues and keep performance predictable.[9]
 Use form plugins for inquiries and lead capture pages connected to native pages 
and menus for easy access.[9]
 Keep a plugin hygiene checklist—review, update, and remove unused tools—so 
the site remains maintainable.[9]
Content, media, and pages
A content-first workflow teaches students to draft pages, add media from the Library, and
assemble sections with blocks that balance text and visuals for clarity. Publishing 
routines include previews, revisions, and featured images to maintain a consistent, 
professional standard across the site.[3]
 Organize media with descriptive filenames and alt text for clarity in the editor 
and future reuse across pages.[3]
 Build pillar pages with headings, lists, and calls-to-action using blocks to guide 
readers through key information.[3]
 Leverage templates and reusable blocks to speed up repeatable pages like 
services, FAQs, and bios.[3]
Menus and site structure
Students structure navigation through Appearance tools and the editor so key paths—
Home, Services, About, Contact—are obvious and friction-free. Footer menus include 
privacy, terms, and policy links to reinforce trust and compliance expectations.[9]
 Build primary and secondary menus aligned to user intent and business goals 
without custom code.[9]
 Keep utility links and legal pages consistent in footers for predictability and 
clarity across devices.[9]
 Use breadcrumbs or logical sectioning to reduce backtracking and improve 
wayfinding for longer content.[9]
Maintenance and readiness
The program covers safe updates, backup routines, and content refresh calendars to 
keep sites healthy and current over time. Students practice checklists for publishing, 
image handling, and simple troubleshooting to build confidence in day-to-day operations.
[8]
 Use staging or draft previews when making larger layout changes to avoid 
disrupting live experiences.[8]
 Schedule content updates and review pages quarterly to maintain accuracy as 
offerings and messaging evolve.[8]
 Keep a simple runbook for updates and backups so recovery steps are 
documented and repeatable.[8]
Shopify
Platform overview
Shopify is a leading commerce platform that helps entrepreneurs build, manage, and 
scale online stores with a guided setup and user-friendly admin, making it ideal for 
beginners and operators. Its step-by-step process covers account creation, product 
onboarding, theme selection, customization, and launch, all inside an integrated 
dashboard.[1][2]
Admin walkthrough
Students learn the Shopify admin sections—Products, Orders, Customers, Content, 
Finances, Analytics, Marketing, Discounts, and Apps—to run operations end to end 
without technical complexity. A store can be prepared for launch with a test order flow, 
giving learners confidence before real customers arrive.[2][6]
 Explore the left-hand menu to manage catalog, orders, and customer data while 
monitoring performance from the same workspace.[2]
 Use built-in areas for discounts, basic marketing, and content to keep early 
operations centralized and simple.[6]
 Run test orders to validate checkout, notifications, and fulfillment routing prior to
publishing.[2]
Product and collection setup
The course teaches product creation with titles, descriptions, media, pricing, inventory 
tracking, and variants, followed by collection organization for browsing and 
merchandising. Clear product pages with consistent images and details improve 
navigation and decision-making during early campaigns.[2][6]
 Add products in the Products area and assign to relevant sales channels and 
collections for discoverability.[2]
 Use product variants for sizes, colors, or materials to keep pages organized and 
accurate across options.[2]
 Map collections to menus so shoppers can find categories quickly from the 
homepage and header navigation.[6]
Theme selection and editing
Students choose a theme and use the visual theme editor to adjust homepage sections, 
headers, footers, colors, and typography to align with the brand without touching code. 
The workflow focuses on pages, sections, and blocks within the editor so layout changes 
are quick and safe.[7]
 Navigate to Online Store > Themes and click Customize to edit content, layout, 
and visual elements in a live preview.
 Configure menus in header and footer to ensure critical pages and collections 
are always accessible. 
 Review on mobile and desktop in the editor to validate readability and 
interaction before publishing. 
Pages, policies, and trust
A professional store includes About, Contact, and policy pages—refunds, shipping, and 
terms—to set clear expectations and reduce support queries. Students add these pages, 
place links in navigation and footers, and standardize messaging to match operational 
realities and supplier agreements. 
 Publish About and Contact pages early to humanize the brand and provide clear 
support pathways. 
 Add policy pages and keep them current with any updates to shipping or partner 
terms.[6]
 Place policy links in the footer for consistent visibility across the site. 
Payments, shipping, and taxes
Learners configure core settings for payments, shipping zones, and tax rules within 
Shopify’s guided setup so orders can process smoothly from day one. A staging checklist 
confirms that options work in test orders and align with the store’s geographic scope and 
pricing model. 
 Set up payments and confirm test transactions complete as expected before 
switching to live mode. 
 Define shipping zones, rates, and methods that reflect supplier or carrier 
capabilities for the target regions. 
 Ensure tax settings are applied correctly for the store’s jurisdiction and product 
types using built-in admin settings.
 
Orders and customers
The course shows how to review orders, fulfill, and communicate updates, while building 
customer profiles and histories for better service and retention. Templates and standard 
notes help keep communication consistent as volumes increase after launch.[6]
 Track order statuses and use timeline notes to document interactions and 
exceptions for team visibility. 
 View customer profiles, past orders, and notes in a single place to provide faster 
support and relevant follow-ups. 
 Use basic discounts and order tags to segment activity and coordinate 
promotions or service priorities. 
Discounts and launch planning
Students create launch-ready discount codes, structure simple offers, and build a home-
page narrative that connects product highlights to collections and credibility elements. A 
final pre-launch review checks menu flows, policy links, mobile readability, and test 
orders before going live.[2]
 Add discounts aligned to product drops or seasonal events to drive early traction 
without overcomplicating the stack. 
 Finalize menus, headers, and footers so navigation is consistent from landing to 
checkout across devices 
 Publish with a test order history and a simple plan for the first two weeks of 
merchandising and promotions 
Design and content basics
This module reinforces a visual-first approach to store design that elevates brand clarity 
and conversion without technical changes. Students align imagery, copy, and sections to 
tell a succinct story that guides users from hero to collection to product to cart. 
 Use the theme editor’s sections and blocks to build modular, scannable pages 
with clear calls-to-action. 
 Refresh featured collections and banners on a content calendar to keep the 
storefront timely and relevant.  Keep image consistency for aspect ratios and styles 
to avoid layout jumps and maintain a polished presentation.