In today's digital landscape, more than half of the world’s population uses social media. People use social media to share their lives and make connections. Recent studies have revealed that Gen Z is 25% less likely to use Google for searches as compared to Gen X. This shift shows how Gen Z is more reliant on social media for accessing information and researching products or services. As social media continues to play a major role in our lives, it's important to discuss its advantages and disadvantages. Let's begin! Website: https://www.samwebstudio.com/social-media-marketing