Digital Marketing - PPT
                     Digital Marketing
Search Engine Optimization
● What is SEO?
Search engine optimization is the process of increasing the 
quality and quantity of website traffic, increasing visibility of a 
website or a web page to users of a web search engine. SEO 
refers to the improvement of unpaid results, and excludes the 
purchase of paid placement.
● Topics in SEO
● Onpage SEO -On-page SEO is the practice of optimizing individual web pages in 
order to rank higher and earn more relevant traffic in search engines. On-page refers 
to both the content and HTML source code of a page that can be optimized, as 
opposed to off-page SEO which refers to links and other external signals.
● OffPage SEO -Off page SEO refers to techniques you can use to improve the 
position of a web site in the search engine results page (SERPs). Many people 
associate off-page SEO with link building but it is not only that 
● Topics in ONPAGE SEO:-
● Keyword research
● Meta tags
● Og tags
● Schema
● Image optimization
● Content optimization
● Landing page optimization
● Link/Anchor tags optimization
● Robots.txt files
● Sitemap
● 3XX redirection
● 4XX redirection
● 5XX redirection
● Canonical redirection
● Analytics and webmaster setup and use
● Htaccess File
● Log File
● Tag Manager
For Keyword 
Reshearch 
● mostly use Keyword Research GOOGLE 
KEYWORD 
PLANNER.
The simple goal of keyword research is to find out what your target audience is searching 
and what it will take to actually rank for those keywords.Keyword research isn't just about 
verifying how many searches a particular keyword has — it's also about exploring the many 
varied ways that people use language to research an idea or topic. 
● Meta Tag Optimization
● Title Tag optimization:-  Optimizing title tags for search engine. For getting 
high or top visibility on search engine we optimize title tag.
Here is some tips 
■ How to Write tiftoler? Title.
● Title length (55 to 70 Characters with space).
● Title start with keyword.
● Don’t repeat keywords(use 2 or 3 time)
● Title must be unique.
● Meta Description:- The meta description is a snippet of up to about 155 characters – a tag in HTML 
– which summarizes a page's content. Search engines show the meta description in search results 
mostly when the searched-for phrase is within the description, so optimizing the meta description 
is crucial for on-page SEO.
○ How to write meta description??
■ Use keywords in description.
■ Description length must be 160 to 170 characters.
■ Use numerical data in description.