Beacon app development company in Bangalore | ICI
                     ALL YOU NEED TO KNOW ABOUT BEACONS
Marketing has evolved to a whole new level with the advancements of internet services and  
technology. From the traditional marketing methods, it has grown online and beyond. The  
successful journey of a business revolves around the customers of the company. Staying close  
to the customers, employees and understanding their needs and staying connected is essential  
to run a business. Most of the leading companies in Bangalore are adapting to the latest  trends 
and are updating their marketing techniques with most modern, innovative  technologies like 
beacons.
The use of beacon by Bangalore based companies are high. There are beacon app  
development company in Bangalore that works closely with the leading companies in various  
Indian cities. Here are some of the things you should know about beacon and how it will  
make your business more efficient.
Birth of beacon technology
The beacon technology we see today began with the introduction of iBeacon by Apple.  
iBeacon is a protocol that lets Bluetooth devices transmit very small bits of data. Later  
Google entered the industry and marketed their alternative of iBeacon, Eddystone. Now the  
iBeacons rule most of businesses. Many businesses use beacons extensively, thus iBeacon  
app development company in Bangalore thrives.
Beacon App Development Company in Bangalore
Beacon
Beacons are small Bluetooth radio transmitter usually compared to a lighthouse. Lighthouse  
continuously emits light to signal the ships in the sea. Similarly, a Beacon repeatedly  
transmits radio signals that can be identified by other smart devices including smartphones.  
The signal is made up of a combination of letters and numbers transmitted on a regular  
interval of approximately 1/10th of a second. Bluetooth compliant devices like smartphones  
and tablets will receive signal from beacon when they are in the proximity. The size of a
beacon can range from that of a button to a computer mouse. Unlike its size, the device  
containing a CPU, radio, and batteries, does its work continuously.
The universally unique identifier (UUID) transmitted by the device can be recognized by a  
compatible app or operating system. A smartphone can access the physical location of the  
beacon if it is in close proximity. Personalized and localized push notification is triggered  
during the same.
How does a beacon function?
Beacon hardware is simple. The device transmits its unique ID frequently (ten times every  
second, sometimes more sometimes less). A Bluetooth enabled phone picks up the signal. A  
dedicated application on the smartphone recognizes the signal, it triggers an action or piece of  
content stored in the cloud and displays it to the user.
Each beacon/iBeacon will be unique and will have unique identifiers to be recognized by the  
apps installed in a smart device. When the beacon gets connected to a device, it carries out  the 
function programmed to it.
If a shopper has a specific retailer application installed on their compatible smartphone or  
tablet and the same is part of a beacon network installed, a retailer can send the shopper a  
special localized and personalized message or a notification. This can be any message, offer  
coupon or just a greeting. A similar kind of communication can be triggered by a beacon the  
instant the target enters the edifice with the technology installed, considered that they are near  
the beacon.
How beacons are emerging?
Beacons developed by various branding companies in Bangalore are emerging out as a great  
marketing technique. Beacons helps a business to better understand their audience,  supporting 
and complementing other marketing activities. The online-to-offline attribution  modeling, 
user-focused proximity marketing potential, and Google My Business profile  improvement 
are some of the things make beacons emerge as the marketers’ assistance.
Value-added solutions by Beacon
Beacon technology more than just elevating the marketing of a business. It can improve user  
experience both at the front and back end of almost any company. Apart from this, it helps to  
streamline operations, gather data, drive sales, and deliver unique user experiences. User  
experience plays a great role in all kinds of marketing as winning the heart of the customer is  
the key to success. The most business that benefit from beacons are the retail and marketing  
industries.
Future of Beacon
Beacon technology opens numerous possibilities in the location-based and proximity  
marketing. It works as a data-gathering tool and offers Google a chance to better understand  
businesses that use their services. Meanwhile, it also helps users to improve their algorithms.  
One of the major benefactors of improved location-based technology is the logistics and  
transportation industry. The technology was mainly revolving around the retail industry now,  
but as the technology matures, other businesses will also use beacon technology to aid their  
day-to-day activities.
Beacon/Ibeacon app development companies
There are various beacon/iBeacon development companies in many Indian cities. Indus  
Centre for Innovation (ICI), Nextbrain are some of the beacon developers in India. But  
finding an iBeacon app development company in Bangalore is quite difficult. ICI is a leading  
beacon/iBeacon app development company which customizes beacons and beacon apps for  all 
kind of businesses. The company keeps customer needs as a priority and develops  something 
unique and efficient.
What is a beacon used for?
Beacon technology can be used in retail, culture, airports, offices, event organisers,  
automobile dealers or educational institutes to send highly contextual, hyper-local,  
meaningful messages and advertisements on their smartphones. An individual can make use  
of a Beacon as part of his home automation system. iBeacon app development company in  
Bangalore develops beacons based on the business and their requirements. The device can be  
used to gather the information of a customer and can also be used to inform the employees of  
a business about their work. It also helps the business to keep connected to the customers.
If you are a person who is involved in business, is working in a leading company, or shops a  
lot you might have already encountered beacon. If you get your work notifications on your  
phone when it’s the timeline or you get a message from a store you just passed in the mall, it  
is nothing but the magical hands of a beacon. Encountering a beacon in Bangalore frequently  
is just the fact that many businesses are using the technology and there are beacon  
development company and iBeacon app development company that provides them with the  
best services. Stop thinking too much and give your business a boost with the trending  beacon 
technology.