HOW AND WHY TO USE BEACONS? | ICI INDIA
                     HOW AND WHY TO USE BEACONS?
How beacon technology is evolving communication
If you are a marketing person or a technology enthusiast, you would have heard about beacon  
technology. Most of the leading offline business organizations in Bengaluru use innovative  
beacon technology to learn more about the customer and to communicate with their 
customers.  The use of beacon in Bengaluru is increased with the rising significance of its 
functionality in  the business sector. The online retailers have enough data to target and get 
connected to their  customers easily through previous purchases or visits. The device that 
works on both Android  and IOS devices is a promising development in the tech world. Many 
are unaware of the latest  technology and its functions. Read to know more about beacon 
technology.
What are beacons?
Beacons are small wireless device that uses Bluetooth LE or Bluetooth Smart and 
continuously  broadcast radio signals to nearby smartphones and tablets. Its size can range 
from that of a  button to a computer mouse. Even though its small, the device contains a CPU, 
radio, and  batteries.
The device transmits a universally unique identifier (UUID), which will be recognized by a  
compatible app or operating system. The physical location of the beacons can be accessed by  
smartphones near it. This triggers an action on the smartphone which will include 
personalized  and localized push notification.
Beacon Technology Bangalore
How does a beacon function?
A shopper who walks into a mall or any other property with beacon technology installed will  
receive instantaneous, personalized and contextually relevant experiences via the apps 
installed  on their compatible smart device.
Have you already experienced this and is wondering how the retailers do this? The beacons or  
ibeacons installed in a location repeatedly broadcasts out an identifier. These universally  
unique identifiers are picked up by the smart devices like phones and tablets carried by the  
targets.
The identifiers for each beacon will be unique and will be recognized by the apps installed in  
a smart device. After the beacon gets connected to a device, it carries out the function  
programmed to it.
If the shopper has a specific retailer app in the beacon network installed on their compatible  
smartphone or tablet, a retailer can send the shopper a special localized and personalized  
experience. This can be an offer coupon or just a greeting. This kind of communication can be  
triggered by a beacon as soon as the target audience enters the building with the technology  
installed if they are near the device.
A beacon’s function does not end here, it can be installed inside an organization and can be  
used to communicate with the employees in the same organization. Work notifications,  
reminders can be sent to the employee’s smartphones. Beacons can connect to both Android  
and IOS devices.
Beacons are promising technology development in the communication segment. As 
technology  got advanced, its potential also rose. Various companies make use of ibeacon in 
Bangalore. As  a leading ibeacon app development company in Bangalore, Indus Centre for 
Innovation (ICI)  is an expert in devising beacons and applications with outstanding features. 
The beacons by  ICI are user-friendly and apt for user-interactivity. ICI, as an expert in app 
development,  develops beacon-enabled apps and prototypes for Android and IOS devices for 
various  domains including retail stores, museums and galleries, transportation, events, and 
home  automation.