How to Successfully Recruit Millennial Truck Drivers Tips from the Pros
                     How to Successfully Recruit 
Millennial Truck  Drivers: Tips from
 the Pros
The trucking industry is facing a major challenge: recruiting enough truck drivers 
to keep  the nation’s supply of goods moving. A recent study by American 
Trucking Associations  revealed that the truck driver shortage could reach as high 
as 175,000 drivers by 2024.  So, how can your business successfully recruit 
millennial truck drivers? In this blog post, we  will share tips from the pros at 
Warrior Logistics!
How to Hire CDL Drivers
First, it is important to understand that millennials are not a monolithic group. 
They are the  most diverse generation in history, with members of this cohort 
coming from all walks of life.
As such, there is no one-size-fits-all approach to recruiting millennial truck 
drivers. However,  there are some best practices that any trucking company can 
follow.
Millennial Truck Driver Recruiting Ideas
Here are some tips for filling young trucking jobs from the pros at Warrior 
Logistics:
Social Media
Use social media to your advantage. Social media is a powerful tool that can 
help you reach  a larger audience of potential truck drivers. Use platforms like 
Facebook, Twitter, and  Instagram to share information about your trucking 
company and job openings. Be sure to  use hashtags and target your posts to 
truck drivers in specific geographic areas.
Easy Application
Make the application process easy and convenient. Millennials are used to being 
able to
apply for jobs online with the click of a button. Make sure your trucking 
company’s website  is up-to-date and that job postings are easily accessible. 
You may also want to consider  developing an online application process.
Competitive Pay & Benefits
Offer competitive pay and benefits. Truck drivers are in high demand, so it is 
important to
offer compelling pay and benefits. Make sure your trucking company’s 
compensation  package is attractive to Millennials. In addition to 
competitive wages, consider offering  health insurance, retirement savings 
plans, and other perks like paid time off.
Highlight Purpose
Emphasize the greater purpose of the job. For many Millennials, finding a job 
that has  meaning and purpose is just as important as earning a paycheck. 
When recruiting truck  drivers, be sure to emphasize the importance of the 
trucking industry in keeping the  country’s economy moving. You can also 
highlight the company’s commitment to social
responsibility, such as environmental sustainability or supporting local 
charities.
Share Interview Questions Beforehand
Find people who are genuinely good for the job, not just good at interviewing, 
by sending  your list of interview questions ahead of time. This will give 
potential truck drivers the  opportunity to thoughtfully prepare for their 
interviews and will help you weed out those who  are not truly interested in the 
job.
Work-Life Balance
Work-life balance has never before been more important. The trucking 
industry has a  reputation for long hours and being away from home for 
extended periods of time. While
this may be true for some trucking jobs, it is not necessarily the case for all 
positions. When  recruiting Millennials, be sure to highlight the company’s 
commitment to work-life balance.  You can do this by offering flexible 
scheduling options, telecommuting opportunities, and  other perks that allow 
truck drivers to have a better work-life balance.
Training & Development
Provide training and development opportunities. Many trucking companies 
require drivers to
have a certain amount of experience before they can be hired. However, this 
may  discourage Millennials from applying for truck driving jobs. To attract 
Millennial truck drivers,  consider offering training and development 
opportunities. This will show that you are  invested in their success and provide 
them with the skills they need to be successful truck  drivers.
Wellness Perks
Wellness is a buzzword for good reason with Millennials, so reflect that in what 
perks your  company offers. In addition to traditional benefits like health 
insurance and retirement
savings plans, trucking companies should also consider offering other perks that 
appeal to  Millennials. These might include flexible work schedules, on-site 
childcare, and student loan  repayment assistance.
Company Culture
Finally, don’t forget about culture. Millennials value a company culture that is 
collaborative,  innovative, and socially responsible. When recruiting truck 
drivers, be sure to highlight your
company’s culture and values.
By following these tips, you can successfully recruit Millennial truck drivers to 
join your  trucking company. For more information on recruiting truck drivers, 
contact Warrior  Logistics today! We are dedicated to helping trucking companies 
find qualified drivers and  qualified drivers find the right trucking company to 
keep America’s supply chains moving. To  join our team, contact us here today!