App Designing Rules That Every Designer Should Be Aware Of
                     
App Designing Rules That Every Designer Should Be 
Aware Of
 If you are under the impression that creativity and ingenuity are all you need to deliver a great app 
design, then you are mistaken. 
 Well, it’s not like you don’t need to be creative or original in your ideas, but that’s not all there is to it. 
 An app design needs to have a thought and a purpose behind it. 
 That’s what separates a popular app from the one that is hidden in obscurity.
 Users take seconds to decide whether your app deserves their time or not. 
 And, what do you think is the underlying factor to that? Yes, it’s design that you offer! After all, studies 
show that ninety percent users stop using apps because of poor design and performance.
 So, what are the rules of the game that lets you deliver great design every time? Let’s find out today!
The process starts with knowing your user better
 Your audience is the most significant factor when you 
are designing an app. 
 If you want the users to love your product, you need 
to have a keen understanding of what they are 
looking for. 
 Thus, the process of designing begins with user 
research.
 It is important that you understand what intrigues 
your audiences the most and what turns them away 
from you. 
 The focus of a good designer has to be on the benefits 
offered by the app, instead of the number of features 
that has been included in it.
An aesthetically pleasing design is seen as more usable
 Users tend to feel that the designs which look good 
also end up working better. 
 Known as the Aesthetic-Usability, this was first 
studied by Kaori Kashimura and Masaaki Kurosu in 
the nineties.
 In their research, they gave participants 26 variations 
of an ATM interface. 
 The results showed that ease of using and the 
aesthetic appeal were closely related, even when the 
question was solely about the product’s functionality.
 A design that is aesthetically pleasing makes the users 
tolerable even of the small usability glitches.
 Function and form has to come together for 
delivering the right user experience.
Don’t assume the users will like it because you do
 So, you’ve created the app design and you simply love 
the work that you’ve done. 
 There’s a name for this syndrome of app designers, as 
well: it’s called the  false-consensus effect.
 This is the assumption that others will behave like you 
do in a particular context.
 You cannot project your reaction and behavior into 
them. Besides, truth be told, you’re too close to the 
work to be completely objective about it.
 Paying close attention to the testing participants and 
their opinions will give you an idea of what to change 
about your app.
The way to keep the modern goldfish interested
 A study by Microsoft Corp. found that the average 
human attention span now is eight seconds, which is 
a second less than the goldfish. 
 So, how do you keep the modern goldfish interested 
long enough in your app? Simply by bringing down 
your response time!
 Response time is the time lapse between the 
response of the app and the request of the user. 
 The user loses patience when this response time is 
longer for an app. 
 The ideal response time is the one that makes neither 
the users nor the interface wait for too long, 
which studies say is around 400 milliseconds.
The product dictates the design process you follow
 For a designer, the lack of a good design 
process is like walking in pitch darkness. 
 Having a concise and clear process in mind, on 
the other hand, helps you deliver the user 
experience that you are aiming for.
 However, there is not a universal UI/UX Design 
that will fit every project of yours perfectly.
  Though you can define the specific steps for 
every project, a great UX process is selected 
depending on the requirements of a project, 
and every project is unique in its own way.
Do away with the elements that you don’t need
 There was a time when colors brighter than 
the sun and navigation links at every step 
were the features of an app. 
 But, those teenage days of app interface are 
long gone! The modern apps are sleek and 
sophisticated.
 Reduce the steps a user needs to take to 
accomplish a task, and change that image 
which draws the attention of the user for no 
reason from the task at hand. 
 Ask yourself the value of every element on 
your app, and see its importance from users’ 
perspective to know what to keep and what 
to eliminate.
The final note
 When you apply these principles of good designing to your apps, you will end up creating 
products that are more effective and attractive. 
 And, after all, that is the goal of a good app design! So, keep these rules in mind when working 
with that next project, and also keep trying new approaches and techniques. 
 Keep at it consistently, and you’ll know what works for your clients the best.
             
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