Digital Marketing Company
                     How to be associated with the 
Best Digital marketing company?
- Updates
- Knowledg
e

What Is Google  Algorithm
• Google Algorithm Is A Set Of Rule That The Search Engine Uses To
Determine The Significance Of A Webpage.
• Each Search Engine Has Its Own Set Of Rule.
• Google Algorithm Prevents Cheating On Websites
• From Time To Time Google Algorithms Works To Provide Better  SearchResults 
And Relevant Contents For Internet Users.
Types Of Google  Algorithm
 Google Panda
 Google Penguin
 Humming Bird
 Goggle Mobile Friendly Update
 Possum
 Google Pegion
• Launch date: February 24, 2011
• Hazards: Duplicate, plagiarized or thin content; user-generated spam;  keyword 
stuffing
• How it works: Panda assigns a so-called “quality score” to web pages;  this score is 
then used as a ranking factor. Panda rollouts have become  more frequent, so both 
penalties and recoveries now happen faster.
Google Panda
Google Penguin
• Launch date: April 24, 2012
• Hazards: Spammy or irrelevant links; links 
with over-optimized  anchor text
• How it works: Google Penguin’s objective is to 
down-rank sites  whose links it deems 
manipulative. Since late 2016, Penguin has  
been part of Google’s core algorithm; unlike 
Panda, it works in real  time.
HUMMING 
BIRD
• Launch date: August 22, 2013
• Hazards: Keyword stuffing; low-quality content
• How it works: Hummingbird helps Google better interpret search  
queries and provide results that match searcher intent While keywords  
continue to be important, Hummingbird makes it possible for a page to  
rank for a query even if it doesn’t contain the exact words the searcher  
entered.
GOOGLE MOBILE FRIENDLY 
UPDATE
• Launch date: April 21, 2015
• Hazards: Lack of a mobile version of the page; poor mobile 
 usability
• How it works: Google’s Mobile Update (aka Mobilegeddon)  
ensures that mobile-friendly pages rank at the top of mobile  
search, while pages not optimized for mobile are filtered out  
from the SERPs or seriously down-ranked
Local SEO 
Checklist
GOOGLE  POSSUM
• Launch date: September 1, 2016
• Hazards: Tense competition in your target location
• How it works: The Possum update ensured that local results vary  
more depending on the searcher’s location: the closer you are to a  
business’s address, the more likely you are to see it among local  
results.
Google Pigeon
• Launch date: July 24, 2014 (US); December 
22, 2014 (UK,  Canada, Australia)
Hazards: Poor on- and off-page SEO
• How it works: Pigeon affects those searches in 
which the  user’s location plays an important 
part. The update created  closer ties between 
the local algorithm and the core  algorithm: 
traditional SEO factors are now used to rank 
local  results.
Contact Us 
Webisite - https://www.webinfomatrix.com/
Skype - shalabh.mishra
Telegram - shalabhmishra
Whatsapp - 9212306116
Email - [email protected]
Mobile - 9212306116