SEO Basics
                     SEO 
Basics
What and Why of SEO
We won’t teach you everything about 
SEO,
just what you 
need…
What is SEO?
Your Website Here
SEO isn’t magic or 
voodoo…
SEO is visibility for 
 your website  
through disciplined 
 business 
practices
Why SEO?
Customers are searching,
SEO directs them…
SEO Benefits
• Targeted • Time is the only cost
• Pull advertising • Active buyers
• On 24/7 • Conversion tracking
• Indefinite shelf life • Nimble
3 Keys of SEO
Technica
l
Content Links
Technica
l
Content Links
Can see
…your website?
Technica
l
Content Links
If you publish,
they will come
Technica
l
Content Links
Links connect one website
TO ANOTHER
How Search Engines 
read
Most keyword-rich content
Least important content
Search Engines Read 
Keywords
You see…
sees…
What is a 
Keyword?
Now you know SEO basics
So Keep Practice 
of SEO …
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