HOW TO ADVERTISE A SMALL BUSINESS IN THE DIGITAL WORLD
                     HOW TO ADVERTISE 
A  SMALL BUSINESS 
IN THE  DIGITAL 
WORLD
Advertising is not only for 
big,  established 
companies.
And no, you don’t need to  
break the bank in order to  
promote your small 
business.
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we’re going to share with 
you  some tips on how to 
advertise  a small business 
in the digital  world.
Let’s get 
started!
Advertising Basics 
We  W ill Cover
Before we get too far into 
the  post, we want to go 
over some  advertising 
basics to make  sure we’re 
all on the same  page – at 
least generally.
Here’s what we’ll talk 
about  today:
What types of 
advertising  work for 
small businesses
Three ways to 
advertise a  small 
business digitally;  
search, social, and 
direct
We’ll walk you through how 
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At the end of this post, you  
should have a better idea of  
how to advertise a small  
business in the digital realm.
3 Ways To 
Advertise  A 
Small Business
You probably won’t be  
surprised by any of 
these:
Search Engine  
Social Media  
Direct 
Marketing
Should small 
businesses  pay for 
ads or focus on  
organic growth?
That’s a great question. 
You  need to do both, and 
you’re  already doing at 
least one.
Even if you’re not 
running  paid ads, you’re 
advertising  your 
business in some way.
You need a combination 
of  organic (unpaid) and 
paid  advertising to help 
your  business grow 
best.
Search 
Engines
You may be surprised that  
Google is not the only 
search  engine.
Yes, that’s right.
And if you’re thinking, “Hey  
that’s obvious, we know 
about  Jeeves and Bing and
DuckDuckGo.”  
But that’s what
not  referring we’re
tYoe.s, those are all search  
engines, but so are YouTube  
and Pinterest.
So, pretty much all  
advertising will have 
some  search 
component fairly  
soon.
Now if you’ve been on any  
search network, you’ve  
probably noticed that when  
you search something, you 
see  a combination of 
results.
Some say “ad”, “promoted”, 
or  some variation of that. 
And the  rest will be organic 
(unpaid)  results.
When you run paid 
ads on  Google, you 
have to search  like 
your customer, not 
like  your business.
Your customer doesn’t 
always  know what they’re 
looking for.
So, you have to think about 
 search terms from an  
outsider’s perspective (as 
well  as an insider’s 
perspective,  because you 
want those folks  too).
What should you 
focus on  first? 
Organic or paid?
The days of doing one or 
the  other are long gone.
When you advertise a 
small  business, you 
have to tackle  both 
organic and paid  
simultaneously because 
each  helps the other.
In fact, your work off of 
Google  can help you 
improve your  performance 
in search.
Let’s look at an 
example of a  business 
we helped with their  
Google presence.
We’ll be keeping the name of 
this  business private, but 
let’s take a  look at where 
they were at when  they 
started.
When we first googled this  
business, using their brand 
name  as the search term, 
the results  were dismal.
We wish we had a screen 
recording  of it, but of course, 
we don’t. None  of their ads 
were showing and their  
website didn’t appear until the  
bottom of the page.
So, we put together an organic 
and  paid strategy to boost 
their  presence on Google and 
convert  those visitors into 
customers.
Here’s what we instructed 
them  to do (and yes, you 
could use  this as a 
template for your own  
business too):
Run paid ads on Google 
Ads,  including shopping 
and  YouTube ads.
Improve organic results 
with  heavy on-site SEO 
work.
Optimize social profiles so 
they  show up in search.
Aggressively post 
organic  content daily on 
each of the  following 
platforms:
1.Facebook
2.Instagram
3.Pinterest
4.YouTube
Increase video production 
(to  take advantage of 
YouTube  search results 
showing up on  Google, 
and social networks  
favoring video).
This implementation 
included  other marketing 
efforts, like  stellar 
product photography and  
website changes.
Let’s look through this search  
result, and let us walk you 
through  what we see as a 
marketer here  and why we 
think this is valuable.
Let’s look at the real estate that 
this  company takes up on 
YouTube.
Every result is for their 
business.
What is social 
media  
advertising?
Social media advertising is 
just  what it sounds like: 
advertising  your business on 
social media.  In 2021, we do 
this by using a  combination 
of strategies, some  paid and 
some unpaid, to  promote 
your:
product,  
service,  
experienc
e
…to new and 
existing 
customers
Organic social 
media  
advertising looks  
like
Posts about your 
product
Tagging your product 
in  images/video
Sharing links to your 
store
Answering customer  
comments and replying 
to  DM’s
Content creation 
and  consistent 
publishing
Paid social media  
advertising looks 
like  this:
Paid ads (promote your page, 
your  product, your video, your 
website,  etc.)
Single images, carousel (up 
to 10)  images/videos, videos
Direct  
Marketin
g
Direct marketing is exactly 
what  it sounds like; 
marketing directly  to the 
consumer.
“Direct marketing consists of 
any  marketing that relies on 
direct  communication or 
distribution to  individual 
consumers, rather  than 
through a third party such  
as mass media.”
Direct  
marketing  
includes:
Email
Text message/phone 
call  Mail
Social media
Of those listed above, we  
recommend email and social 
media  as first options, with text 
message  and mail coming in 
3rd and 4th,  respectively.
Text messaging and mail are 
more  expensive forms of direct 
marketing,  but they can be 
effective if you have  a larger 
marketing budget.
What  is 
email  
advertising?
When you advertise via email, 
you’re  sending a message 
directly to the  inbox of anyone 
on your list.
You’re sending them information, 
 links to products, updates, etc. 
Email  advertising is still hugely 
effective.
Should You 
Do  
Advert ising 
By  Yourself?
You’ve got a lot going on as a 
small  business owner and 
advertising isn’t  like some 
simple, quick task.
Running ads requires more than 
an  ad account and a setup.
CONTAC
T
SAMARITAN INFOTECH 
INDIA
303 Malwa Tower, Near 
Old  Palasia Square, A B
Road, Indore City, 
Madhya  Pradesh
INDIA
7000213226 / 
9993671402
info@samaritaninfotech.
com
https://www.samaritaninfot
ec  h.com/