Social media marketing (SMM) is transforming the healthcare industry by connecting providers with patients and building trust. Platforms like Facebook, Instagram, and LinkedIn enable healthcare organizations to share educational content, health tips, and success stories. SMM allows real-time communication, addressing patient concerns and enhancing the patient experience. It also helps healthcare brands improve their reputation, attract new patients, and stay competitive. In today's digital world, SMM is essential for healthcare growth and visibility, shaping how services are marketed and delivered.