5 Killer content marketing strategies that engage mobile readers
                     5 Killer content 
marketing strategies 
that engage mobile 
readers
 When people go online, there’s a good chance they’re doing it from a mobile 
device. Whether it’s on their phone while they’re out or using a tablet from 
the comfort of their couch, these devices are changing the way people of all 
ages interact with online content. What’s interesting about this behavior is it 
may not always be mirrored by the people creating the content that’s so 
often consumed on mobile devices.
 Many content creators prefer to use laptops or even dual monitors as they 
create content that will be published online. While there’s nothing wrong 
with that type of workflow, it is important for creators and businesses to 
remember that the content they publish may be accessed on small screens 
with slower mobile connections.
 To ensure that the hard work put into producing content doesn’t go to waste 
because someone wants to look at it on a smaller screen, here are the top 
content marketing strategies I’ve found for engaging mobile readers:
 Hone headlines
 Direct mail copywriters used to spend a significant percentage of their time 
honing the headlines of their letters. This is just as important as mobile 
devices. Given that people are always a single tap away from games and 
other entertainment, taking time to perfect the headlines of your blog 
content and social media posts are crucial for anyone to notice and care 
about it.
 Start with a bang
 Once someone is drawn to a piece of content by the headline, you want to 
keep the momentum going. The best way to do that is by diving right into at 
least some of the meat of what you’re writing about. Even if it’s just a teaser, 
this will keep people moving deeper into your content.
 Keep paragraphs short
 No one wants to deal with reading a wall of text on a phone or tablet screen. 
You can make the reading experience a pleasant one by keeping paragraphs 
short and using subheadings throughout the body of your content.
 Wrap it up
 Even if people are interested in a piece of content, they may still quickly 
scan through to the bottom. The good news is you can still connect with 
those types of readers by wrapping up what you’ve talked about at the end 
and including a relevant call to action.
 Use media strategically
 Images can be a great way to augment content and even make it more likely 
that people will share. The same can be true for embedding a video. Just be 
sure that these things are done in a way that will keep the content mobile-
friendly. With images, use a program to compress the size prior to 
embedding. And check a video once it’s embedded to ensure it’s not 
dramatically slowing down how long a post takes to load on a mobile 
connection or causing a weird sizing issue.