7 SEO facts business owners must keep in mind
                     7 SEO facts business 
owners must keep in 
mind
 If you want your website to rank well in Google, it’s important to 
understand the basic realities of search engine optimization. Although 
SEO is a very broad subject, its most important components can be 
distilled into seven key facts:
1. Change is inevitable
 Not only has Google developed a reputation for regularly rolling out major 
changes to their algorithm, but many other aspects of online marketing 
also change on a regular basis. Because this type of change is going to 
happen, it’s important to account for it in any strategies you develop.
2. SEO isn’t something to set and forget
 While there are certain optimization tactics you can do one time and 
then be done with for the foreseeable future, SEO is an ongoing effort. 
When businesses fail to commit to SEO, it’s nearly impossible for them 
to get the results they want.
3. Mobile SEO matters
 Using a responsive design for your website is a good starting point for 
mobile SEO.
 However, because local website optimization also plays a role in these 
rankings, it’s important to address additional issues as well. Geo-
targeting, user navigation, and customized experiences are all factors 
that can play a role in how well a website ranks in mobile search results.
4. Your CMS can make or break your rankings
 Choosing a new CMS isn’t a decision that should be taken lightly. One of 
the many ways it can affect your site is through rankings. While an 
optimized CMS can provide a lot of help in terms of rankings, the wrong 
one can hold you back. And even if a quality CMS is selected, it’s 
important to transition properly in order to protect any existing rankings.
5. Small changes can have a big impact
 This reality of SEO is a double-edged sword. Since there are times when 
trying to rank can be very frustrating, it’s reassuring to know that the 
rankings your site deserves may just be a small change away. On the other 
hand, if you’ve managed to establish very good rankings, it can be a little 
scary to realize that even if it’s something small, making the wrong change 
to your site can have very serious consequences.
6. SEO shouldn’t exist in a bubble
 A big part of getting the most out of 
search engine optimization for business is understanding that this practice 
doesn’t exist in a bubble. 
 While it is important to ensure that all of your SEO efforts are in the hands 
of capable professionals, you also need to take into account how search 
engine optimization interacts with everything else you’re doing online and 
offline. By finding the best ways to integrate all of your efforts, you’ll be 
able to generate the best possible results.
7. Google doesn’t owe you anything
 While this last point may sound harsh, the sooner you take it to heart, the 
sooner you’ll be able to develop a truly effective SEO strategy for your 
website.
 If you want to work with an SEO company that can help you stay on top of 
this ever-changing landscape, contact us today to schedule a consultation.