Why your business needs a sales funnel
                     Why your business 
needs a sales funnel
 How do customers go from hearing about a product or service to ultimately 
purchasing it? Chances are, they have entered a business’s sales funnel and 
came out the other side as a paying customer.
 What is a sales funnel?
 A sales funnel is an automated journey a prospect goes through to become 
a customer. It usually consists of three to four steps that convince interested 
prospects to take a certain action. As customers continue to be interested, 
they work their way down the funnel.
 Elias St. Elmo Lewis devised the sales funnel process back in 1989. He 
outlined four steps:
• Attention: When a customer is first made aware of your business or the 
products or services you sell.
• Interest: The customer is curious about your business, how it solves a 
problem or gives them something they want.
• Desire: The customer begins to like the product and develops a fondness 
for it.
• Action: The customer does more research, samples the product, and 
eventually purchases it.
 It’s called a funnel because of the way it looks on paper. The top is wide as 
awareness reaches a lot of people and eventually narrows as the pool of 
interested individuals becomes smaller and more targeted.
 Why your business need a sales funnel
 A sales funnel is the backbone of every online business. Here’s why your 
business needs one:
 It builds a relationship
 Most customers don’t make major purchases right away. They do their 
homework, study their options, and buy from brands they trust. A sales 
funnel allows that relationship to blossom.
 You focus on the right leads
 Uninterested customers will leave your funnel on their own, leaving you to 
devote your time and resources to those who are most interested.
 It sets the stage for ongoing sales
 When customers enter your sales funnel, they are at varying stages of the 
buying process. Those that are further along will become paying customers. 
The others are on a journey that will result in an eventual sale. Keeping 
interested customers engaged in sales funnel means a steady stream of 
customers in the future.
 Accountability for your sales
 Every activity in your sales funnel is tracked, so you will know your most 
effective content, your best selling products, the social media platform that 
has the most responses, and the geography of your most paying customers. 
Having a sales funnel helps you understand the sales process and adjust to 
what is working the best.
 You can monitor your metrics
 Sales funnel software can give you more information than the page views 
your website typically gives. It measures traffic, returns traffic, sales 
qualified leads, conversion rates, cost per lead, sales velocity, and much 
more.
 If you’d like to learn more about sales funnels and how they can help your 
business, contact Web Strategy Plus. We create engaging sales copy that 
expands the number of visitors who enter your funnel and enticing landing 
pages that persuade visitors to take action. We can build a sales funnel for 
your business that is both effective and affordable. Contact us today for a 
free consultation. For more tips to grow your business, check us out on 
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