UX Trends on Retailer Homepages 
                     Homepages should
visually feature or 
3dis0pla-y40% of the main product 
categories
Only
50
have a clearly visible option 
%for changing the CountryThemostoftenwayofinformingtheuseraboutthecurrentlyselectedcountr
y  scope  is  to  have  it  displayed  in  the  upper  right
80 cornerthroughoutthesite(preferablysetviageo-targeting)-typicallywithaflagiconandlinktextstatingthenameofthecountry.
ofthe(R)etailershave Alternatively,asplashpagethatrequiresuserstoselectthecountry,is
%clickable usedbysitesthathavesignificantregionalcustomizationsHeroBanners
30
haveotherelementsvi
%sibleabovethefoldwhich is acceptable 
since users do not 
mind scrolling down 
the homepage to get 
a sense of the site 
they have landed 
onandit’sproductrange
.
Closeto
Closeto 90
50 siteshaveaclearlyv%isiblesearchfield.(R)etailershave Usersoftenusethesearch
%DEALS, field as a fallback measure incasetheyeverfindthemselvess
BESTSELLINGITEMS tuck or are unable to relate the desired product to listed 
categories and should hence 
listedinthebodyoftheHomePage be seamlessly visible.
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