15 Key Principles Of Web Design
                      15 Principles Of 
Web Design
Presented by WebyKing
1. Define 
Purpose of 
Website
Website should fulfill the needs of 
target audience. With help of CTAs 
and messaging, your website should 
convey its purpose.
While designing a website, you should 
ensure that your site’s purpose is 
clear to users within one or two 
sentences.
2. Visuals to Keep 
the Users Hooked
Use Visuals components like 
• Photos
• Videos
• Infographics
• Other graphic elements 
3. Typography 
Builds Impression
Typography is not only attractive but 
also readable across the entire 
website.
Fonts should suit both the placement 
of text on a page and also the tone of 
the design.
4. Colors Reflect a 
Brand’s Message
• Suitable color palette helps you 
communicate well, make content 
readable, and grab the users’ 
attention.
• A visually appealing color 
combination can help you gain 
users and keep them engaged.
5. KISS Principle
Keep it simple & stupid (KISS) points 
out that a website design should be 
minimal.
Site should have the proper text and 
only the blocks without ads to satisfy 
what users are searching.
6. Visual Hierarchy
You can achieve visual hierarchy by 
focusing on
• Size
• Color
• Page scanning pattern
• Headings & subheadings
• White space & space & texture
7. Consistency 
brings Symphony
Achieve consistency by focusing on 
the three main elements:
• Visual Consistency
• Functional Consistency
• Internal Consistency
8. Effective Content 
Gives Meaning
Use jargon-free, compact, and high-
quality content, to attract more 
visitors to your website and urge them 
to take specific actions.
9. Mobile Friendliness
You should consider designing a 
responsive website that is accessible 
across multiple screen sizes and 
devices.
10. Easy Navigation
• Include a navigation bar.
• Build a page hierarchy by utilizing 
breadcrumbs & designing clickable 
buttons.
• Follow the three-click rule through 
which users can get information in 
just three clicks.
11. Quick Loading
• 50% of users expect a site to load 
within 2 seconds and leave a 
website that takes more than 3 
seconds to load.
• It is better to make one ZIP of 
HTML, JavaScript, and CSS to 
increase the loading speed.
12. Grid-Based Layout
• Using the grid-based layout, you 
can place the components into a 
suitable grid structure with 
columns, sections, & boxes, which 
ultimately results in a visually 
appealing website design.
13. F-Shaped Pattern Design
• You should appropriately design a 
website considering the standard 
flow of reading followed by users, 
i.e., top to bottom and left to right.
14. Z-Shaped Pattern Design
• The human eye goes from left to 
right and then top to bottom. Here 
is how it works.
• Whenever users follow this path, it 
forms an imaginary "Z" shape.
15. Authenticity Builds Trust
• Integrate testimonials & reviews 
from people.
• Add authentic photos and videos.
• Communicate clearly about your 
services.
• Make sure your site possesses an 
SSL certificate.
• Add Frequently Asked Questions.
Want Any Help Regarding 
Your Web Design?
Here we have completed the list of web design principles. 
Webyking provides web design, development, and 
marketing services to businesses & startups. Hence, we 
can understand your need and provides a suitable web 
design service.
[email protected]
+1 347-467-
1234
www.webyking.com
Thank you!
WE CAN'T WAIT TO WORK WITH YOU.