How to Create an Effective Dental Marketing Plan?
                     How to Create An 
Effective Dental Marketing 
Plan?
Let's get visual with 9 Step process!
9-Step Process to Create 
Dental Office Marketing 
Plan
0 CONDUCT A 0 0 IDENTIFY YOUR DEFINE A 
SITUATIONAL TARGET 
1 2 SPECIFIC GOALANALYSIS 3 AUDIENCE
0 0 CREATE A RESEARCH 0 DEVELOP YOUR 
UNIQUE VALUE 
4 YOUR 5 BUDGETPROPOSITION 6
COMPETITION
0 DETERMINE TRACK, 
PROBLEM 0 EXECUTE YOUR  0
YOUR OPTIMIZE, AND 7 MARKETING READ
STRIdAeTntEifyG aIE pSroblem and form
8 9 REPEAT!
PLAN Review literature related to your 
a thesis statement.
topic.
1 Conduct a Situational Analysis
It helps
• To know the position of your dental clinic & 
competition you face.
• To understand how effective your marketing 
technique is.
You have
• To list the services you offer against that of 
your competitors to figure out what makes 
yours better and distinct.
• Look at your existing marketing strategy & 
figure out to get the desired result.
2 Define a Specific Goal
• Outline your marketing goals which are 
achievable and measurable.
• Follow the SMART(Specific, Measurable, 
Attainable, Relevant, & Time-Bound) 
approach to set specific goals.
• Use real numbers to measure the success 
of your marketing strategy.
3 Identify Your Target Audience
• Choose a target audience based on your 
specialty and brand.
• If you want to attract more than one 
niche, you have to design individual 
marketing campaigns to target each 
niche.
4 Research Your Competition
What to Analyze?
• Their marketing and sales strategy.
• Their management and marketing team.
• The social media strategy they are 
following.
• What is their annual growth rate?
• Check their market capitalization and 
financials.
• What type of client personas do they 
serve?
• Look at their SEO strategy.
• Check their content marketing strategy.
5 Create a Unique Value Proposition
Your unique value proposition should:
• Offer solutions to the pain points of 
your client.
• Must provide specific advantages of 
your service that are measurable.
• Explain how your service is better 
than that offered by your competitors.
6 Develop Your Budget
• Decide the amount for a marketing 
campaign.
• Decide the budget for advertisement and 
other hidden costs.
• Based on budget, you can do marketing 
on various paid marketing channels.
7 Determine Your Strategies
• Create a flowchart to reach various 
objectives.
• Create a project roadmap with a basic 
timeline for various goals.
• Decide on essential marketing 
channels for brand promotion.
• Acquire PPC ads or focus on Search 
Engine Optimization.
8 Execute Your Plan
• Use CTAs effectively. 
• You can also choose a team of experts, 
such as individual marketers, PPC 
specialists, copywriters, & SEO experts.
• Hire Experts who have knowledge of your 
niche & can execute your dental 
marketing plan successfully.
9 Track, Optimize, and Repeat!
List down how you monitor the progress 
of your marketing plan or measure its 
success like,
• What are the things that you wish to 
measure?
• In what way will you keep track of the 
results?
• The frequency with which you will 
track your results and analyze them.
These answers would give you a good 
idea to invest for better results.
Want to Create a Marketing 
Plan for Your Dental Practice?
Contact WebyKing
WebyKing is a top dental marketing company. 
We have a team of dental marketing experts. 
Our experts deliver a custom marketing plan 
for your dental practice & it helps you to 
increase leads and revenue.
[email protected]
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+1 347-467-
1234
www.webyking.co
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