Dental Branding: How To Brand Your Dental Practice?
                     Dental Branding: 
How To Brand Your 
Dental Practice?
Importance of Branding for Dentists
• Increase the value of your practice.
• Build awareness about your dental 
practice.
• Attract new patients.
• Help patients build trust in your 
practice
• Improve the pride and satisfaction of 
your employees.
• It improves your sales and 
advertisement.
Essential Tips to Make Your Dental 
Brand Unforgettable
• Brand Vision
• Creating Unique Selling 
Proposition (USP)
• Logo
• Website
• Media
Brand Vision
Create your brand vision that is,
• Simple
• To the point
• Match with your ultimate 
goal
• Attainable
• Easily measured
Create Unique Selling 
Proposition
To find your USP, answer these 
questions:
• Who are your target patients?
• What makes your service unique?
• Why would patients choose you?
• What special techniques do you 
use?
Logo
It is a symbol, graphic, stylized 
text, or emblem used to identify 
your dental practice.
The logo should be,
• Easily recognizable
• It has some inherent goal
• It has a meaning of your 
practice
Website
Your website must be,
• Attractive
• Easy to navigate
• Follows visual 
hierarchy
• It has call to action
Media
Media elements to improve your 
brand recognition:
1) Images/photography:
• Office exterior & interior
• Office staff
• Happy patients
2) Videos:
• Meet the team
• Office tour
• Patient educational videos
• Patient testimonials
WANT TO MAKE YOUR DENTAL 
BRAND MEMORABLE? Contact WebyKing
[email protected]
WebyKing is a leading dental marketing & 
branding company. Our expert will analyze 
your dental practice and make your dental +1 347-467-
brand unforgettable. 1234
www.webyking.com