Best Practices for Event tracking
                     BEST 
PRACTICES 
FOR EVENT 
TRACKING 
IN GOOGLE 
ANALYTICS
01
Tracking is like rowing a ship even 
though you manage the oars without 
a destination you're misplaced. Event 
monitoring on Google Analytics is 
your oar on the subject of measuring 
what’s taking place at the page. 
Efficient monitoring begins with a 
clear pre-set of desires to acquire.
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An event is made 
from the 
following 
additives:
Event Category: The object that user 
interacted with at the page. (E.g. Video)
Event Action: The form of interaction with the 
item. (E.g. Play)
Event Labels: Labels are useful for categorizing 
activities. (E.g. Summer time campaign)
Value: Value can be a numeric rate related to 
the item. (E.g. Time taken in seconds by the 
player to load) 3
Five Best 
Practices For 
Event Tracking 
on Google 
Analytics
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1. Discover which 
Event you Need to 
• Efficient tracking begTins rwitah figcurikng out earlier all factors that 
you would need to track. If you are an e-commerce business 
website, you would want to track factors like add to cart, take 
away from cart, and purchase now, sign-up and different 
critical factors. 
• Even if start with tracking a single object in your internet site. It 
is critical to identify all the items/events which you need to 
track on the website. 
• Clarity on all items/events to track will enable you to arrive at a 5
report structure that scales up as your internet site expands its 
content material as well as traffic. 
2. Construct 
Formation of                
      Event Tracking 
R• eDuripng Eovenrt Trtac king, implementation phase aspect the 
exceptional stakeholders concerned and structure the reports 
inth erAeforde. vance
• For instance, your business team could want to track business-
associated objects/activities like add to cart, purchase now, 
and so on. While your product team might need to track 
objects/activities associated with engagement & usage of the 
website.
• Knowing the structure earlier will allow you clear out Event 6
Categories for Event Tracking implementation.
3. Classification 
Based on Naming
• Adopt a steady naming nomenclature for Event Categories & 
Event Actions. For example, if your Event Category named 
‘Purchase’ ensure that all buy-related activities are sorted 
below the Event Category. 
• Event Category & Event Actions pair up as a unique detail in 
relation to reporting. For this reason, identify metrics that 
belong to the same class before you started out 
implementation.
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4. Bounce Rate 
Effect & Using Non-
Interaction Events
• Bounce rate is called as a single-web page session while the 
consumer visits a single page for your website and then exists 
the web page without taking any further actions. If you put into 
effect event tracking on your website, then you definitely might 
notice a dip rate metrics for the selected web page. Google 
Analytics examines event tracking as an interaction request. 
• Post implementing event tracking on a web page bounce rate 
could be termed as a single-page session with none 
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interactions at the items/events configured for event 
monitoring.
• If you don’t use event tracking to calculate bounce rate you 
could use an optional parameter which lets you exclude 
certain activities as interactions when bounce rate is 
calculated for the page. During event tracking 
implementation you have to perceive which objects/events 
need to be classified as ‘Non-interaction’ events and the 
value for such requests must be set to true to make certain 
that such events aren't considered as interaction hits.
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5. Event session 
limitations
• Initial 10 event hits transmitted to Google Analytics are tracked 
without delay. After which monitoring is limited to 1 hit per 
second. If you're events per sessions reaches its threshold then 
additional activities will now not be tracked.
 
• To control session limitations, it’s crucial you stop unnecessary 
scripting on media files, and also keep away from time-lapse 
mechanisms that generate a huge number of event hits.
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