Why Website is Important for Small Business
                     WHY 
WEBSITE IS 
IMPORTANT 
FOR SMALL 
BUSINESS
Learn More !
INTRODUCTION
● Expecting to entice in clients without having a digital presence is like going to 
an abandoned island and hoping all the friends & neighbour pop over for a 
visit. If you don’t place your small commercial enterprise somewhere where 
people can without difficulty locate you — just like the internet — they just 
aren’t going to.
● According to marketplace research, a majority of respondents were reported 
going online to find products and services from small businesses, and only 
8.4% said they located new places to shop by means of taking walks into 
brick-and-mortar shops.
● It’s clear that the great manner to reveal off your business to a potential 
customer is with a professional website. Still no longer satisfied? Here are six 
essential motives why your small business needs a website.
01
Influence 
Customers 
While You 
Sleep
When you don’t have a business website, you restrict your influence on 
physical area of your storefro”nt. Consequently, this also places 
restrictions on the instances when you may have interaction with and 
impact your clients.
However, if you’ve got a stellar website up and running, customers have get 
access to your commercial enterprise 365 days a year — whether or not 
you’re selling a product, posting a blog, or selling your personal brand.
And believe this: If you’ve applied seo (search engine optimization) practices 
when building your website, people who've never even heard of your 
business may be capable to locate you via a search engine.
02
Access a 
Global 
Audience
”
93% of consumers are ready to travel not more than twenty miles to make 
habitual purchases. And 87% said they won’t travel more than 15 mins. 
This way if you simplest have a brick-and-mortar store, your client base is 
restricted to folks that live within a 15–20-minute radius.
 
The takeaway: in case you want to spread your message far, you’ll need a 
website.
03
Harness the 
Power of Good 
Feedback
While most clients head online to dis”cover a business, the second maximum 
powerful influencer in shopping decisions is Word of mouth or mouth 
publicity. That can suggest tips from own family and buddies, but it also 
extends to useful feedback from strangers who've enjoy with a products 
or services. In fact, a fab 90% of customers say their buying selections 
are affected by online feedbacks.
So how will you harness social proof? Simple. Collect all the ones positive 
reviews, testimonials, and accolades you’ve stacked up and put up them 
to your website to attract customers.
04
Become a 
Trusted Expert
A storefront only goes far when build”ing a brand. But a custom-built website 
offers you get entry to the billions of people who are surfing the net each 
day.
In addition to getting exposure, your online presence will help you build 
yourself as an industry authority. By sharing credible blog content 
material, expert insights and suggestions, beneficial videos, and, of 
course, all the 5 star reviews, you’ll be building a brand that customers 
consider and need to have interaction with online. And the good news: 
There are lots of social media strategies to help you make the most of a 
while on Facebook, Twitter, and Instagram.
05
Make Selling 
and 
Marketing 
Easier
When you spend money on a website, advertising and marketing and sales become a 
whole lot easier. For instance, in place” of asking your sales team to cold call, you 
may run a web marketing campaign that captures leads from people who are 
actively trying to find services and products like yours. This means your sales 
members can pitch and promote immediately to people who need what you’re 
selling.
Furthermore, virtual advertising — whether or not it be paid search, search engine 
optimization efforts, social media marketing, or content material marketing — 
permits you to attract clients who're trying to find you.
Think this way: 81% of consumers do online research before buying a product. If you 
spend money on developing high-quality content for your website, you’re giving 
the ones savvy buyers the statistics they need to choose. And higher still, you’re 
controlling the messaging.
06
Attract Local 
Customers
Earlier we talked about gaining acce”ss to an extensive range of customers, 
however what if your enterprise is seeking to stay small and nearby? Do 
you continue to need a web presence?
Yeah, you do!
Why? Because 72% of clients who did a local search ended up shopping at a 
shop within five miles. This means that even if you are simply looking to 
attract to a local audience, a website can do wonders for your 
commercial enterprise.
ABOUT  
AUTHOR
Widefy is one of the Best 
Digital Marketing Agency in Pun
e
, India. We are an ROI driven 
Digital Marketing Company in Pu
ne
, India which offers end to end 
Digital Marketing Services in Pu
ne
 for your Business. We offer 
SEO Services, PPC Services, 
Social Media Marketing 
Services, Web Design Services, 
and Web Development Services.